Creating buyer personas are integral to any B2B marketing plan, and the Up Close & Persona® app is essential to anyone who builds them. I use the app every time I develop B2B buyer personas for our clients, so I know it works.
And when I heard that a fellow marketer thought it was so effective that she wanted to interview me about it, I definitely jumped at the opportunity to not only gather feedback, but also talk about the tool that has made my life so much easier.
Dan MacInnis from MacInnis Marketing asked me some valuable questions that speak not only to the importance of including buyer personas in your B2B marketing strategy, but also to the effectiveness of the Up Close & Persona® app in helping you build those personas.
So if you would like to hear more about B2B buyer personas and the Up Close & Persona® app, click here. And as if you need any more reason to believe in the app, it is the only one developed with B2B marketing strategist Ardath Albee, an industry leader on the effective use of buyer personas in B2B marketing. As she states, A prospects buying cycle and purchase decisions are situated within a larger context that must be understood in order to motivate buying behavior the Up Close & Persona app will help salespeople and marketers achieve this understanding.
The 2.0 Version
And finally, the app has been such a success that we plan to launch a more advanced version in a few months with our development partners at LyntonWeb. So stay tuned for even more improvements in the 2.0 version coming soon!