Entries by Billy Mitchell

What Should Your B2B Blog Post Be About When You Have Nothing New to Say? What Would Mr. Ed Do?

For anyone not old enough to remember the television show from the sixties, Mr. Ed would never speak unless he has something to say. He probably wouldn’t blog either. That would be a mistake, and I’ll explain why. All the content you produce to fuel your marketing efforts should show you have helpful, insightful, differentiating, […]

Five Tips For Better B2B Marketing Content

There are more ways than ever to match your marketing messages to the needs of your customers with more personalized, relevant and actionable information. The more you can customize your content to relate to your best buyers, the more buyers you will attract, and the more conversions you will drive.

Lead Nurturing Drip Campaigns Need Splash

The marketing phrase “drip campaign” sounds so weak and wimpy. Unfortunately, it’s often an accurate description. We’ve all been on the receiving end of what seems like a non-stop series of marketing emails from someone trying to tell or sell us something. As part of an Inbound Marketing methodology, digital drip campaigns are initiated by […]