I’m asking you this question with the belief that most marketers should carefully craft their plan. That’s not to say there aren’t plenty of established templates and tools for building your marketing program but those will only take you so far. And you might be headed in the wrong direction. As a partner in a […]
About Billy Mitchell
Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative. Located on the east side of Atlanta, GA, Mitchell co-founded MLT Creative in 1984 along with partner Glenn Taylor. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising, and sales promotions for business-to-business clients. Follow Billy @billymitchell1.
Entries by Billy Mitchell
Sometimes when I’m talking with a younger client about their marketing budget – and these days, every client is younger than me – I want to tell them about the olden days. Once upon a time, for anyone to know about your business, you had to advertise. I’m not talking about “Mad Men – Madison […]
I was a suburban paperboy in the late Sixties. Way back then there were no laptops or smart phones, and there was no internet or Google maps. For the homeowners on my paper route, I was the internet. It all started as a last-minute favor for a friend. His family was going out of town […]
The purpose of this post isn’t to argue that B2B marketing requires outstanding content. I believe that any B2B marketing professional still doubting that is probably not open to the points I want to make… What I want you to think more about is why and how to add more creativity into your content development. […]
For anyone not old enough to remember the television show from the sixties, Mr. Ed would never speak unless he has something to say. He probably wouldn’t blog either. That would be a mistake, and I’ll explain why. All the content you produce to fuel your marketing efforts should show you have helpful, insightful, differentiating, […]
Q: Why do the best B2B Marketing blogs often begin with a question? A: Because questions lead to answers, diverse opinions, and new ideas. After posting several hundred articles about B2B Marketing topics on our Ideas@Work Blog, we don’t always have a new idea to write about that we haven’t covered before. We certainly have […]
Among 6,000 marketing professionals, do you know the number one priority for 2017? What’s the lowest priority? And how have things changed among your peers? If you are interested in how other marketing and sales professionals are dealing with the ever-evolving challenges and opportunities of Inbound Marketing, let me introduce you to everything you could […]
Tedious Tasks and Problem Situations can lead to Opportunities, Good Questions, and Great Ideas. A couple of years ago, our B2B marketing agency in Atlanta was helping a major healthcare client with a project related to an internal innovation initiative. As part of that process, I heard a story that was submitted by an employee […]
A Tale of Too Busy. As a partner in a B2B marketing agency, I know better than to make excuses for why I haven’t paid more attention to our content marketing efforts lately. But when I do, there’s always the “Cobbler’s kids have no shoes” to the “Plumber’s pipes are leaking” rationale that comes to […]
There are more ways than ever to match your marketing messages to the needs of your customers with more personalized, relevant and actionable information. The more you can customize your content to relate to your best buyers, the more buyers you will attract, and the more conversions you will drive.