Among 6,000 marketing professionals, do you know the number one priority for 2017? What’s the lowest priority? And how have things changed among your peers? If you are interested in how other marketing and sales professionals are dealing with the ever-evolving challenges and opportunities of Inbound Marketing, let me introduce you to everything you could […]
About Billy Mitchell
Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative. Located on the east side of Atlanta, GA, Mitchell co-founded MLT Creative in 1984 along with partner Glenn Taylor. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising, and sales promotions for business-to-business clients. Follow Billy @billymitchell1.
Entries by Billy Mitchell
Tedious Tasks and Problem Situations can lead to Opportunities, Good Questions, and Great Ideas. A couple of years ago, our B2B marketing agency in Atlanta was helping a major healthcare client with a project related to an internal innovation initiative. As part of that process, I heard a story that was submitted by an employee […]
A Tale of Too Busy. As a partner in a B2B marketing agency, I know better than to make excuses for why I haven’t paid more attention to our content marketing efforts lately. But when I do, there’s always the “Cobbler’s kids have no shoes” to the “Plumber’s pipes are leaking” rationale that comes to […]
There are more ways than ever to match your marketing messages to the needs of your customers with more personalized, relevant and actionable information. The more you can customize your content to relate to your best buyers, the more buyers you will attract, and the more conversions you will drive.
This post has been updated to include links to the 2017 State of Inbound Marketing Report. The Seven Dangers are all still Deadly so they remain the same. If you have a paralyzing fear of failure, you may not want to read any further. If you seek the B2B marketing treasure of more visits, more […]
The marketing phrase “drip campaign” sounds so weak and wimpy. Unfortunately, it’s often an accurate description. We’ve all been on the receiving end of what seems like a non-stop series of marketing emails from someone trying to tell or sell us something. As part of an Inbound Marketing methodology, digital drip campaigns are initiated by […]
This Week’s B2B Word on the Street is: SELLING In my opinion, the most riveting cinematic speech about the art of the sale is Alec Baldwin’s fiery monologue in the movie “Glengarry Glen Ross.” He takes a disgruntled group of real estate salesmen to school, and from “Put the coffee down!” to “The leads aren’t […]
Creating fresh, valuable content for your company’s website not only improves your search rankings and gives your brand a voice, it also shows your customers, your prospects and your industry that you have something to say. And, more importantly, it shows you’re listening.
Unless you were hiding in a cave the past five years you’re most likely aware that marketing technology is evolving more rapidly than ever. Understanding all there is to know about these changes in both marketing automation and customer relationship management (CRM) software is impossible. You’re human after all.
There have been many articles written about Mad Men, especially about the final episode. As fans of the show since it began, our agency posted quite a few blog posts about it and there were many Monday conversations discussing and dissecting each Sunday show over the years. I have my own ideas about that smile […]
Why the landing page is where paid traffic should be directed and how to best optimize it for the intended reader. mltcreative.co/2tX4zhX
Even if your SEO is up to par, having the option to compare timeframes will allow you to make better SEO reports. mltcreative.co/2sZw0KI
A neat flowchart that determines which fictional boss you resonate with. A bit troubled about getting Tony Soprano.. mltcreative.co/2sJIfJu
One company's experience with the importance of audience profiling when dealing with a larger budget for ads. mltcreative.co/2tRODOb
How creating minimum viable content can sometimes be more beneficial than spending time on larger content. mltcreative.co/2sXFerB
A summer reading list for anyone who is looking to hone their writing skills. mltcreative.co/2rRxQOC
A new documentary that covers the history of SEO that both veterans and newcomers may enjoy. mltcreative.co/2sQpSUX
B2B Buyers Vs. B2C Buyers and why you should care. mltcreative.co/2tt72RX