Entries by Billy Mitchell

Lead Nurturing Drip Campaigns Need Splash

The marketing phrase “drip campaign” sounds so weak and wimpy. Unfortunately, it’s often an accurate description. We’ve all been on the receiving end of what seems like a non-stop series of marketing emails from someone trying to tell or sell us something. As part of an Inbound Marketing methodology, digital drip campaigns are initiated by […]

Improve Your B2B Content Marketing with the Deming Method

It took until the 1980’s for U.S. automotive manufacturers to realize how much they missed by ignoring Dr. W. Edwards Deming for thirty years. His revolutionary ideas on total quality management and continuous improvement helped Japan’s automotive industry experience an industrial enlightenment in the 1950’s. With Deming’s help, Japan kept improving and caught Detroit asleep […]

The Missing Metric for B2B Inbound Marketing Success

B2B Inbound Marketing optimization requires constant content creation and careful analysis of data so you know where to make ongoing improvements. To keep up with it all can be exhausting. There’s a very important measurement of success you won’t see mentioned in the hundreds of “Top Five Tips” or “Top Ten Rules” articles about Inbound […]