This is the most exciting time ever to be in B2B marketing but also the most challenging. Your marketing must deliver measurable results. More traffic, more leads. More sales. And no matter how much marketing experience you have, there’s always more to learn.
A friend of mine, Anne Gallaher, owns an agency in Pennsylvania and recently sent two questions to a select group of her peers in preparation for a speaking engagement on changes in social media marketing.
Does your marketing plan include a strategy for word of mouth marketing (WOMM)? If not, and your traditional marketing is the least bit effective, then you are probably benefiting in some way from WOMM without any focused effort. Your customers, prospects, and influencer advocates are talking about your products and services and those of your […]
It works more now more than ever because there are now more online and offline conversations among your customers. I’ve been in marketing for decades and word-of-mouth marketing (WOMM) was something I considered valuable but somewhat beyond the control of marketing. Customer referrals and endorsements had to be earned and efforts by marketing to influence […]
As much as I rely on blogs and social media for information about B2B marketing, I still look forward to each new issue of BtoB Magazine landing on my desk. Whatever your industry, I’m sure you have trade publications you consider invaluable. For my business, it’s BtoB. In addition to the hard copy, I often […]
A prospective B2B client is considering a name change for their business. There are many factors to consider, and I was asked by the CMO to share any immediate ideas I had on the subject. I was happy to comply and thought I’d share my thoughts with you too. Some of these ideas apply as […]
If you’re reading this, there’s a good chance you’re also in B2B marketing. You have things to sell, and limited time and resources to create social media content that is both human and helpful. But many marketers, in an effort to expand their reach and influence to a mass audience, make the mistake of […]
I wrote this post more than two years ago and thought of re-posting it while watching a new HBO documentary on Joe Namath, called Namath: From Beaver Falls to Broadway.
As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. In most cases it makes sense for our clients to be blogging, providing white papers, case studies, video and other content that will be helpful to their customers and prospects.
Most marketers, especially those in B2B, understand the importance of customer relationship management. CRM tools like Salesforce, Sugar, SAP CRM and others have made it easier to integrate marketing automation with sales opportunities among a company’s current customers, in addition to nurturing leads towards becoming customers.
