Entries by Billy Mitchell

The Missing Metric for B2B Inbound Marketing Success

B2B Inbound Marketing optimization requires constant content creation and careful analysis of data so you know where to make ongoing improvements. To keep up with it all can be exhausting. There’s a very important measurement of success you won’t see mentioned in the hundreds of “Top Five Tips” or “Top Ten Rules” articles about Inbound […]

The Best Kept Secret In B2B Marketing May Be Word Of Mouth Marketing

Does your marketing plan include a strategy for word of mouth marketing (WOMM)? If not, and your traditional marketing is the least bit effective, then you are probably benefiting in some way from WOMM without any focused effort. Your customers, prospects, and influencer advocates are talking about your products and services and those of your […]

Have You Heard? Your B2B Marketing Strategy Isn’t Complete Without WOMM

It works more now more than ever because there are now more online and offline conversations among your customers. I’ve been in marketing for decades and word-of-mouth marketing (WOMM) was something I considered valuable but somewhat beyond the control of marketing. Customer referrals and endorsements had to be earned and efforts by marketing to influence […]

Speaking Directly About B2B Direct Marketing With BtoB Magazine

As much as I rely on blogs and social media for information about B2B marketing, I still look forward to each new issue of BtoB Magazine landing on my desk. Whatever your industry, I’’m sure you have trade publications you consider invaluable. For my business, it’’s BtoB. In addition to the hard copy, I often […]

Would Your B2B Brand By Any Other Name Be Better Off?

A prospective B2B client is considering a name change for their business. There are many factors to consider, and I was asked by the CMO to share any immediate ideas I had on the subject. I was happy to comply and thought I’’d share my thoughts with you too. Some of these ideas apply as […]

Before Deep Diving Into B2B Social Media Marketing…

As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. In most cases it makes sense for our clients to be blogging, providing white papers, case studies, video and other content that will be helpful to their customers and prospects.