Most marketers, especially those in B2B, understand the importance of customer relationship management. CRM tools like Salesforce, Sugar, SAP CRM and others have made it easier to integrate marketing automation with sales opportunities among a company’s current customers, in addition to nurturing leads towards becoming customers.
One of the best ways to add more voice and variety to your B2B blog is to open it up to guest bloggers. Your blog may start out with one individual responsible for all of its original content. If that’s showing positive results and attracting engagement from your marketplace, you’re doing a great job. But […]
I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. When I began blogging and engaging on Twitter and LinkedIn, the first thing I realized is how much I have to learn regardless of my decades of experience. Through social media, I have also connected with thousands of other […]
In late July I began a month-long mission to increase my contribution to our Atlanta based agency’s content marketing efforts. I wanted to prove something to myself, to my coworkers, and to my clients and prospects. The point I was hoping to make was If I can find the time, so can you. I set […]
I want to tell you about a recent project of mine, but first I need to give you some background on what led up to it. Earlier this summer, our B2B marketing agency had the honor of hosting Michael Gass, one of the world’s leading experts on new business, as a speaker for an event at […]
Earlier this year, I accepted an invitation to be the keynote speaker at the Ignite Your Growth Conference in Atlanta. It was a national gathering of HP Indigo printing professionals held at the new HP Graphic Arts Experience Center: a 64,000-sq. ft. adventure land of digital printing that would illuminate any marketing professionals imagination.
I’ve learned a lot from Mark W. Schaefer, a marketing professional, professor and friend I first met through Twitter about three years ago. Mark’s Twitter account is quite active, too. He’s one of the pied pipers of the microblogging service with more than 20,000 followers (I’m among them somewhere). The difference with Mark is that he […]
I am one of three partners at the B2B marketing agency, MLT Creative. One of our best ideas a few years ago was to quit making excuses for focusing so much on our clients marketing needs that we neglected our own. We decided to never again justify weaknesses in our own marketing efforts with the […]
This is the fourth article in a series that began as guest blogs for Savvy B2B. You can find the previous entries there (Part 1, Part 2 and Part 3), and I highly suggest subscribing to their blog. I sure do, and I learn something new from them almost every day. Although social media marketing […]
This Week’s B2B Word on the Street is: GUERILLA MARKETING You’ve seen them in action, from historic photos of Depression-era men wearing sandwich boards on busy sidewalks to today, where giant ads are projected across the sides of buildings at night and street teams hand out samples of anything from cereal bars to cigarettes. From […]
