Entries by Billy Mitchell

What’s the Next Big Idea in B2B?

It’’s a question you may often think about,– I sure do. As I was pondering this topic the other day, it occurred to me to Google “b2b predictions” to see what others may have said on the subject. There were many articles from this time last year full of insightful predictions for 2010, and a […]

A B2B Marketing Idea Takes Flight On Twitter

I like to see a good idea keep getting better, and The B2B Twitterer of the Year Awards are a great example. First of all, the award is not about Twitter alone; it’’s about how Twitter is being utilized by B2B professionals as a channel for sharing B-to-B marketing and communications ideas, research, case studies, forecasts, […]

The B2B Word on the Street: Creative

This Week’s B2B Word on the Street is: CREATIVE The first time a person is called “creative” usually happens early in life, and it’s sometimes used as an explanation for the child being a bit “different.” “Coloring outside the lines” and “marching to the beat of a different drum” are not actions attributed to conformists. […]

When B2B Marketing is P2P, it Can Change the World

A couple of months ago, I was interrupted at work by a phone call from Ryan Gamble, co-president of the Seattle-based Storyville Coffee Company; he may not have known it at the time, but he had no more than 60 seconds to keep my attention before I would politely – but hurriedly – hang-up. He […]

B2B Guest Blogging – Is it right for my B2B blog?

When we advise our clients on how to develop meaningful content for their B2B blogs, we always recommend they consider featuring guest bloggers. As with everything we do, we like to practice what we preach. So it is with great pride that we introduce a series of guest blogs by Mark Schaefer related to our […]