Entries by Billy Mitchell

Digital Citizen’s Arrest! Digital Citizen’s Arrest!!

As someone who used to be a Digital Tourist, I am now encouraging everyone at our B2B marketing agency, as well as our clients to become engaged and enlightend Digital Citizens. Chapter 12 of the book Inbound Marketing describes a Digital Citizen as “a person that is very familiar with the web and speaks web […]

A B2B Marketing Idea I Proudly Salute: The B2BTOTY Awards

I know a great idea when I see or hear one, and The B2B Twitterer of the Year Awards is a wonderful example. Odds are you came across this article by way of a link through Twitter, LinkedIn or some other social medium (SM). If so, you are probably very aware of the ever-growing role […]

Does the world need more B2B marketing blogs and tweets?

Unless you believe the world of B2B marketing has stopped evolving, the answers are “YES” and “YES.” The B2B marketing bloggers to whom I subscribe provide a powerful flow of useful information and ideas. The only problem I have is keeping up with it all. We can all learn from other B-to-B marketers. I try […]

B2B Word on the Street: No Retreat

This Week’s B2B Word on the Street is: NO RETREAT We don’’t retreat,– we charge the hill. Years ago, I attended an Ad Agency Owners retreat in Charlotte, N.C., hosted by Tony Mikes, the founder of the Second Wind Network. Second Wind is the largest network of small and mid-size ad agencies, marketing and design […]

B2B Marketing Word on the Street: Doer

This Week’’s B2B Marketing Word on the Street is: DOER On the wall across from my desk, two images look back at me from inside their frames. They’’re old gifts, one from each of my parents, that give me positive encouragement each day.

B2B Marketing Word on the Street: We Count on Me.

This Week’s B2B Word on the Street is: WE COUNT ON ME. As a B2B marketing agency, we help our clients sell their products and services to other businesses. But we also help them communicate internally to encourage, inform, educate, and sometimes entertain their employees.

B2B Word on the Street: Repetition

This Week’s B2B Word on the Street is: REPETITION There are different schools of thought on just how many times something needs to be repeated for it to sink in. Just ask my wife. But in advertising and marketing,– especially B2B marketing,– it pays to repeat yourself.

B2B Word on the Street: Positioning

This Week’s B2B Word on the Street is: POSITIONING As an Atlanta-based B2B agency, MLT Creative happens to be located in the same city as Al Ries, co-author of the famous book Positioning: The Battle for Your Mind. Upon reading it, I decided  to use our geographical proximity to put myself in “position” to meet […]