Entries by Billy Mitchell

Digital Citizen’s Arrest! Digital Citizen’s Arrest!!

As someone who used to be a Digital Tourist, I am now encouraging everyone at our B2B marketing agency, as well as our clients to become engaged and enlightend Digital Citizens. Chapter 12 of the book Inbound Marketing describes a Digital Citizen as “a person that is very familiar with the web and speaks web […]

Does the world need more B2B marketing blogs and tweets?

Unless you believe the world of B2B marketing has stopped evolving, the answers are “YES” and “YES.” The B2B marketing bloggers to whom I subscribe provide a powerful flow of useful information and ideas. The only problem I have is keeping up with it all. We can all learn from other B-to-B marketers. I try […]

B2B Word on the Street: No Retreat

This Week’s B2B Word on the Street is: NO RETREAT We don’’t retreat,– we charge the hill. Years ago, I attended an Ad Agency Owners retreat in Charlotte, N.C., hosted by Tony Mikes, the founder of the Second Wind Network. Second Wind is the largest network of small and mid-size ad agencies, marketing and design […]

B2B Word on the Street: Repetition

This Week’s B2B Word on the Street is: REPETITION There are different schools of thought on just how many times something needs to be repeated for it to sink in. Just ask my wife. But in advertising and marketing,– especially B2B marketing,– it pays to repeat yourself.

B2B Word on the Street: Positioning

This Week’s B2B Word on the Street is: POSITIONING As an Atlanta-based B2B agency, MLT Creative happens to be located in the same city as Al Ries, co-author of the famous book Positioning: The Battle for Your Mind. Upon reading it, I decided  to use our geographical proximity to put myself in “position” to meet […]

B2B Word on the Street: Actionable

This Week’s B2B Word on the Street is: ACTIONABLE How often do you hear or say the words “actionable” and “information” in the same sentence? If you’’re business is anything like mine, a B2B marketing agency, in most meetings you are either pitching, discussing, debating or listening to ideas and information being exchanged. And hopefully […]