As someone who used to be a Digital Tourist, I am now encouraging everyone at our B2B marketing agency, as well as our clients to become engaged and enlightend Digital Citizens. Chapter 12 of the book Inbound Marketing describes a Digital Citizen as “a person that is very familiar with the web and speaks web […]
I know a great idea when I see or hear one, and The B2B Twitterer of the Year Awards is a wonderful example. Odds are you came across this article by way of a link through Twitter, LinkedIn or some other social medium (SM). If so, you are probably very aware of the ever-growing role […]
I just read an interesting blog post by Jeremy Victor of BtoBbloggers that asked that question. I suggest you read the article and it’s subsequent comments, but I’m going to add my comment, and compliments, here.
Unless you believe the world of B2B marketing has stopped evolving, the answers are “YES” and “YES.” The B2B marketing bloggers to whom I subscribe provide a powerful flow of useful information and ideas. The only problem I have is keeping up with it all. We can all learn from other B-to-B marketers. I try […]
This Week’s B2B Word on the Street is: NO RETREAT We don’t retreat, we charge the hill. Years ago, I attended an Ad Agency Owners retreat in Charlotte, N.C., hosted by Tony Mikes, the founder of the Second Wind Network. Second Wind is the largest network of small and mid-size ad agencies, marketing and design […]
This Week’s B2B Marketing Word on the Street is: DOER On the wall across from my desk, two images look back at me from inside their frames. They’re old gifts, one from each of my parents, that give me positive encouragement each day.
This Weeks B2B Word on the Street is: WE COUNT ON ME. As a B2B marketing agency, we help our clients sell their products and services to other businesses. But we also help them communicate internally to encourage, inform, educate, and sometimes entertain their employees.
This Weeks B2B Word on the Street is: REPETITION There are different schools of thought on just how many times something needs to be repeated for it to sink in. Just ask my wife. But in advertising and marketing, especially B2B marketing, it pays to repeat yourself.
This Weeks B2B Word on the Street is: POSITIONING As an Atlanta-based B2B agency, MLT Creative happens to be located in the same city as Al Ries, co-author of the famous book Positioning: The Battle for Your Mind. Upon reading it, I decided to use our geographical proximity to put myself in position to meet […]
This Weeks B2B Word on the Street is: ACTIONABLE How often do you hear or say the words actionable and information in the same sentence? If you’re business is anything like mine, a B2B marketing agency, in most meetings you are either pitching, discussing, debating or listening to ideas and information being exchanged. And hopefully […]
