This Weeks B2B Word on the Street is: ACTIONABLE How often do you hear or say the words actionable and information in the same sentence? If you’re business is anything like mine, a B2B marketing agency, in most meetings you are either pitching, discussing, debating or listening to ideas and information being exchanged. And hopefully […]
This Weeks B2B Word on the Street is: CAN’T WAIT TO WIN Many years ago, when at the peak of his fame, Joe Namath wrote a book with a great title: I Can’t Wait Until Tomorrow, Cause I Get Better Looking Every Day. Well, his star has long since faded, but his legendary prediction of […]
This Weeks B2B Word on the Street is: COMMUNITY SERVICE As a B2B Marketing professional, I believe the services our agency provides to our business clients can be applied effectively on behalf of charitable causes within our community. I know that when I look back over my career, it will be the work MLT Creative […]
This Weeks B2B Word on the Street is: IDEAS Sometimes ideas take flight in unexpected ways. I don’t remember his name, but I sure remember his story. It was one summer during college working as a physical therapy assistant at a rehab facility when I met a cool old guy with a great story. He […]
This Week’s B2B Word on the Street is: SOCIAL MEDIA MARKETING Twitter. The name sounds funny, but it’s a serious subject at my B2B marketing agency these days. Add LinkedIn and Facebook to the mix, among others, and join in a conversation that should now be a hot topic within your marketing and sales departments […]
This Week’s B2B Word on the Street is: SELF-PROMOTION Shameless self-promotion. Why the hell not? I’ll just come right out and make the claim now: MLT Creative is the best B2B marketing agency in Atlanta, and getting better all the time. It has never been my nature to be boastful. On a personal level, no […]
This Weeks B2B Word on the Street is: ROMI (Return On Marketing Investment) Who wouldn’t continue to invest in a stock that consistently provided a positive payback? Every sales presentation a financial advisor has ever given me that was related to an investment opportunity included a good deal of data to consider. Historical performance, projected […]
This Week’s B2B Word on the Street is: NOW, more than ever. Don’t let lower budgets cause you to miss out on an important marketing opportunity. As a B2B marketing agency, MLT Creative has a lot of experience helping our clients position their brands, tell their story and sell their products and services. Without exception, […]
This Weeks B2B Word on the Street is: ENCOURAGEMENT My dictionary defines encouragement as the act of encouraging, so I had to read further. Encouraging means giving courage, confidence or hope. In times like these, I can’t think of a more important word for those of us in marketing. And since we are the ones […]
This Week’s B2B Word on the Street is: BUDGET Considering the current economy, this word, it seems, is on everyone’s mind. And all too often, it is either preceded by the word limited or followed by cutback. Just as many of our B2B marketing clients have done, we’ve considered some belt tightening at MLT Creative. […]
