Entries by Billy Mitchell

B2B Word on the Street: Can’t Wait to Win

This Weeks B2B Word on the Street is: CAN’T WAIT TO WIN Many years ago, when at the peak of his fame, Joe Namath wrote a book with a great title: I Can’t Wait Until Tomorrow, Cause I Get Better Looking Every Day. Well, his star has long since faded, but his legendary prediction of […]

B2B Word on the Street: Community Service

This Week’s B2B Word on the Street is: COMMUNITY SERVICE As a B2B Marketing professional, I believe the services our agency provides to our business clients can be applied effectively on behalf of charitable causes within our community. I know that when I look back over my career, it will be the work MLT Creative […]

B2B Word on the Street: Ideas

This Week’s B2B Word on the Street is: IDEAS Sometimes ideas take flight in unexpected ways. I don’’t remember his name, but I sure remember his story. It was one summer during college working as a physical therapy assistant at a rehab facility when I met a cool old guy with a great story. He […]

B2B Word on the Street: Social Media Marketing

This Week’s B2B Word on the Street is: SOCIAL MEDIA MARKETING Twitter. The name sounds funny, but it’s a serious subject at my B2B marketing agency these days. Add LinkedIn and Facebook to the mix, among others, and join in a conversation that should now be a hot topic within your marketing and sales departments […]

B2B Word on the Street: Self-promotion

This Week’s B2B Word on the Street is: SELF-PROMOTION Shameless self-promotion. Why the hell not? I’’ll just come right out and make the claim now: MLT Creative is the best B2B marketing agency in Atlanta, and getting better all the time. It has never been my nature to be boastful. On a personal level, no […]

B2B Word on the Street: ROMI

This Week’s B2B Word on the Street is: ROMI (Return On Marketing Investment) Who wouldn’’t continue to invest in a stock that consistently provided a positive payback? Every sales presentation a financial advisor has ever given me that was related to an investment opportunity included a good deal of data to consider. Historical performance, projected […]

B2B Word on the Street: Now

This Week’s B2B Word on the Street is: NOW, more than ever. Don’’t let lower budgets cause you to miss out on an important marketing opportunity. As a B2B marketing agency, MLT Creative has a lot of experience helping our clients position their brands, tell their story and sell their products and services. Without exception, […]

B2B Word on the Street: Encouragement

This Week’s B2B Word on the Street is: ENCOURAGEMENT My dictionary defines encouragement as “the act of encouraging,” so I had to read further. Encouraging means “giving courage, confidence or hope.” In times like these, I can’’t think of a more important word for those of us in marketing. And since we are the ones […]

B2B Word on the Street: Budget

This Week’s B2B Word on the Street is: BUDGET Considering the current economy, this word, it seems, is on everyone’’s mind. And all too often, it is either preceded by the word “limited” or followed by “cutback.” Just as many of our B2B marketing clients have done, we’’ve considered some belt tightening at MLT Creative. […]

B2B Word on the Street: Strategy

This Week’s B2B Word on the Street is: STRATEGY I have long considered myself an accomplished marketing strategist, but several years ago I worked on a project that taught me I still had a lot to learn. As a board member of Genesis Shelter, a local non-profit organization, I had the good fortune to be […]