This Week’s B2B Word on the Street is: STRATEGY I have long considered myself an accomplished marketing strategist, but several years ago I worked on a project that taught me I still had a lot to learn. As a board member of Genesis Shelter, a local non-profit organization, I had the good fortune to be […]
About Billy Mitchell
Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative. Located on the east side of Atlanta, GA, Mitchell co-founded MLT Creative in 1984 along with partner Glenn Taylor. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising, and sales promotions for business-to-business clients. Follow Billy @billymitchell1.
Entries by Billy Mitchell
Ever since it hit the airwaves last summer, AMC’s “Mad Men” has had both the ad world and audiences at large abuzz over its seductive style, arresting performances and – perhaps more than anything else – its delicately nuanced, endlessly engrossing storylines. Sure, it isn’t the first time the industry has been depicted in prime […]
Welcome to the Man On the Street Beat, an advertising and marketing blog with an insider’s eye on the industry. Here you’ll find personal observations on the ever changing nature of marketing, as well as insightful commentary on the best (and worst) ads we’ve seen lately. Every day, we’ll be here to entertain, inform, inquire […]