Entries by Dave Morris

Early Lessons to Shape Your Content Marketing Program

I love hearing about B2B companies that have decided to adopt a content marketing approach. They’’ve loosened their grip on the hard-sell, call-now ads and brochures. And they’’re now delivering useful and frequent information that customers and prospects actually find interesting. Ramping up your program, though, isn’’t easy. The road to effective content marketing is […]

Customer Engagement: “You’ve Got to Have Faith”

I recently spoke with a prospective client interested in adopting a B2B social media strategy. Her expressed objective was to expand customer reach and to save some money on marketing along the way. Apparently, upper management was intrigued by all the “free” social media tools and had noticed the competition’’s activity in the social space. […]