I love hearing about B2B companies that have decided to adopt a content marketing approach. They’ve loosened their grip on the hard-sell, call-now ads and brochures. And they’re now delivering useful and frequent information that customers and prospects actually find interesting. Ramping up your program, though, isn’t easy. The road to effective content marketing is […]
I always enjoy the lead-up to the Super Bowl, and I’m amused by the “in-depth” storylines that fill the two weeks of dead air since the last playoff game: Is the Cheese Head just as iconic as the Terrible Towel? Will Brett Favre be watching at home? Will he be texting during the game?
I recently spoke with a prospective client interested in adopting a B2B social media strategy. Her expressed objective was to expand customer reach and to save some money on marketing along the way. Apparently, upper management was intrigued by all the free social media tools and had noticed the competition’s activity in the social space. […]
You can’t help but be impressed by the “new marketing” thought leaders in the Boston area, our hosts for last week’s annual Inbound Marketing Summit (IMS). Their capacity for pushing new ideas is matched only by their spirit for sharing. For me, it was a rare chance to interact with industry rock stars like David […]
I read this morning that the great John Wooden has entered the hospital and is in grave condition. He’s 99-years-old, and we certainly wish him comfort and recovery. If you’re not familiar with the college basketball coaching legend, he brought his UCLA Bruins to 10 NCAA championships in 12 years and produced an unbelievable winning […]
Before unveiling a new campaign to a client, our account team runs it through a “Gravity Check.” This is our internal review where we confirm that the campaign is on strategy and on message – and we evaluate the purpose and synergy of each component, and the metrics we’ll use to gauge success. We were […]
