Four Tips I Learned Through Customer Discovery Wondering why your latest expensive and time-consuming marketing campaign generated less leads than expected? Maybe it’s time to embrace inbound marketing and pay attention to the data. Too often, marketing executives believe their own institutional fiction. They spend too much time getting consensus from corporate executives to embrace […]
About David Reap
David is a marketing strategist that works with MLT Creative on special projects contributing to both strategic planning, content development, and campaign implementation. For 20+ years, David has been helping businesses, from start-ups to Fortune 500 corporations, build sales & marketing solutions that drive lead generation, customer acquisition, retention and market expansion. He has a deep expertise in supply-chain and operational process and innovation with a passion for marketing ideas that drives sales. Follow David on Twitter at @davidreap.