While Facebook and Twitter are just about equal in terms of female to male ratio, Pinterest has an overwhelming female audience (80+%). We decided to take it to the streets (actually, the SocialSLAM VIP Party) and get a guys perspective on this hot Internet tool. We asked three of the nations top social media pros […]
About Elizabeth Baker
Elizabeth Baker is the account coordinator with the Atlanta advertising agency, MLT Creative, which specializes in B2B marketing.
Entries by Elizabeth Baker
I had this guy leave me a voicemail at work, so I called him at home, and then he emailed me to my BlackBerry, and so I texted to his cell, and now you just have to go around checking all these different portals just to get rejected by seven different technologies. It’s exhausting. – […]
I have never been one to suffer from allergies, and to be honest I always thought people were being unnecessarily dramatic when they would complain about how bad they are. Well, karma decided to come around and bless me with a wonderful cough this spring. Seriously, it’s horrible. Just ask Kelly Pires and Sarah Young […]
As B2B marketers, its important for us to stay up-to-date on all the latest trends and topics in a variety of industries. With the help of social media monitoring, we have the chance to observe our markets before we take any action; this helps to create the most efficient social media campaigns that will appeal […]
In my last blog, I explained how to pull together an effective social media strategy; now its time to check out the tools youll need to monitor your efforts. Over the next couple of blogs, Ill look at some of the more popular social media monitoring tools, and how they can benefit your company.
A few months back, I did a deep dive on the marketing automation process and looked at well-known vendors of the service. For my second blog series, I’ll focus on the importance of social media monitoring tools. A recent issue of BtoB Magazine contained an in-depth study on The Impact of Social Media on Search. […]
On a recent Delta flight to St. Louis, I couldn’t help but notice John Slattery and Christina Hendricks staring at me. OK, so maybe it was from the cover of a magazine, but either way I was hooked. The “Mad Men” duo was featured on the cover of this month’s Delta SKY Magazine for a […]
Think Outside the Inbox is a great reference for all things marketing automation, a subject about which there is so much information floating around right now that it tends to be overwhelming. Thankfully, Adam Blitzer and David Cummings were able to take some of the most useful information (specifically regarding B2B) and round it up […]
As I look back on my first blog series, I must say: I picked quite the subject to tackle. This deep dive into marketing automation has been almost as fun as it has been informational. I still have a lot to learn, and there are definitely more vendors out there that I haven’t touched on, […]
Once you’ve grasped the whole marketing automation concept, you’re going to need a vendor to help you follow through. Over my next two blogs, I’ll highlight different marketing automation vendors, and what they do that sets them apart. Information is interpreted differently by everyone, so if you see something that looks out of whack, be […]