Entries by Elizabeth Baker

Is Pinterest a Passing Fad? #SoSlam

While Facebook and Twitter are just about equal in terms of female to male ratio, Pinterest has an overwhelming female audience (80+%). We decided to take it to the streets (actually, the SocialSLAM VIP Party) and get a guy’s perspective on this hot Internet tool. We asked three of the nation’s top social media pros […]

B2B All Day, Every Day: Are We Reaching Social Media Overload?

“I had this guy leave me a voicemail at work, so I called him at home, and then he emailed me to my BlackBerry, and so I texted to his cell, and now you just have to go around checking all these different portals just to get rejected by seven different technologies. It’s exhausting.” – […]

Don’t Ignore B2B Marketing Triggers

I have never been one to suffer from allergies, and to be honest I always thought people were being unnecessarily dramatic when they would complain about how bad they are. Well, karma decided to come around and bless me with a wonderful cough this spring. Seriously, it’’s horrible. Just ask Kelly Pires and Sarah Young […]

The Sharpest B2B Social Media Monitoring Tools in the Shed – Part 3

As B2B marketers, it’s important for us to stay up-to-date on all the latest trends and topics in a variety of industries. With the help of social media monitoring, we have the chance to observe our markets before we take any action; this helps to create the most efficient social media campaigns that will appeal […]

The Sharpest B2B Social Media Monitoring Tools in the Shed – Part 1

A few months back, I did a deep dive on the marketing automation process and looked at well-known vendors of the service. For my second blog series, I’’ll focus on the importance of social media monitoring tools. A recent issue of BtoB Magazine contained an in-depth study on “The Impact of Social Media on Search.” […]

A show about advertising’s past spurs talk of its future

On a recent Delta flight to St. Louis, I couldn’t help but notice John Slattery and Christina Hendricks staring at me. OK, so maybe it was from the cover of a magazine, but either way I was hooked. The “Mad Men” duo was featured on the cover of this month’s Delta SKY Magazine for a […]

B2B Book Buzz: Think Outside the Inbox

Think Outside the Inbox is a great reference for all things marketing automation, a subject about which there is so much information floating around right now that it tends to be overwhelming. Thankfully, Adam Blitzer and David Cummings were able to take some of the most useful information (specifically regarding B2B) and round it up […]

Marketing Automation for the Inbound Challenged – Part 3: Vendors 1

Once you’ve grasped the whole marketing automation concept, you’re going to need a vendor to help you follow through. Over my next two blogs, I’ll highlight different marketing automation vendors, and what they do that sets them apart. Information is interpreted differently by everyone, so if you see something that looks out of whack, be […]