Last week I explored the process of lead scoring, and today I’ll focus on the next step of the marketing automation process: lead nurturing. Once your lead has been appropriately scored and has permitted you to communicate with them, the nurturing process begins. Without a proper lead nurturing program, any lead scoring efforts will prove […]
About Elizabeth Baker
Elizabeth Baker is the account coordinator with the Atlanta advertising agency, MLT Creative, which specializes in B2B marketing.
Entries by Elizabeth Baker
I came to MLT Creative with a degree in Communications and a minor in Sports Management. Needless to say, my head was spinning when right away I started hearing a whole new language around the office. One term that kept popping up was “marketing automation,” which was almost always followed by a discussion of leads […]