Entries by Ellen Sheftel

Creating a B2B Marketing Strategy

I recently enrolled in a program at NYU to become certified in Digital Media Marketing in order to enhance my skill set and better serve our clients. My first class, led by Professor Mack Burnett III, focused on the basics of digital strategies and all the components that come into play.

B2B Content Marketing: A Trend with Staying Power

It’s no secret that B2B content marketing is more prominent than ever in the minds of today’s marketers. However, there are still a handful of people who doubt content marketing and the exemplary ROI it can deliver. To these people I say, please remove your head from the sand and join the rest of us […]

Social Media Marketing and B2B Content Marketing: What’s the Difference?

Being a content marketing specialist at a B2B inbound marketing agency makes for great conversation when meeting new people. I’ve become used to explaining what my role is and what B2B content marketing is all about. However, I’ve discovered that it’s easy for people to immediately link content marketing to social media marketing. I can’t […]

Using Journalistic Skills in B2B Marketing

Having a journalism degree in a B2B inbound marketing agency has come in handy more than I originally thought. While the ways in which I use it differ from conventional journalism, I still get good mileage out of it when it comes to telling a brand’s story. Journalism, at the foundational level, is all about […]

How Your B2B Inbound Marketing Campaign Can Benefit from Fantasy Football

In Atlanta, and the state of Georgia in general, football is a pretty big deal. Folks down here absolutely love to cheer on the Atlanta Falcons and University of Georgia Bulldogs. In addition, many football fanatics love to partake in fantasy football, the virtual game in which participants act as general managers for teams they […]

Facebook EdgeRank and What It Means to B2B Marketing

The Facebook EdgeRank has been the topic of most discussions in the social media world lately. An important algorithm, EdgeRank can affect the way your prospects and followers interact with you and your company. In order to understand how EdgeRank affects B2B marketing, we must first define it. According to PostRocket, EdgeRank is “an algorithm […]

Defining Engagement in B2B Marketing

The term “engagement” is often thrown around in conversations regarding marketing and social media. Increasing engagement is almost always addressed when discussing content, campaigns and new projects. However, a recent article by Mashable pointed out that the word engagement can hold different meanings for different types of companies and brands. When it comes to B2B […]

New Twitter Tools for B2B Marketing

If you are a B2B marketer, you probably have a good understanding of just how important Twitter is to your business. With 200 million active users, Twitter has become the premier social network for discovering and engaging in conversation that relates to your business and industry. However, in order to make the most of your […]

Basketball and B2B Marketing: Understanding the Connection

When it comes to things I love, few top NCAA basketball. I can’’t get enough of the excitement and anxiety that is March Madness. The strategy and research that I put into filling out a bracket is quite similar to the way in which I approach B2B marketing. Before I fill out a bracket or […]