Entries by Ellen Sheftel

What Facebook’s Newest Changes Mean to B2B Marketing

On Thursday, March 7th 2013, Facebook announced plans for a News Feed overhaul that will be implemented over the coming weeks. The redesign aims to make the News Feed a more seamless and dynamic function that will focus on highlighting the content. As a B2B marketer, it is important to take note of these changes […]

Using Vine in B2B Marketing

If a picture is worth a thousand words, a six-second video must be worth a million, right? The introduction of Twitter’’s new video app, Vine, has opened up numerous doors for marketers, including those in the B2B field.

The Power of Custom Images in Your B2B Marketing

While using stock images can appear easy and cost-effective, it can come off as unauthentic and cause damage to your brand and marketing programs. There is great power in custom created still images and video footage that reinforces your authenticity when used in a B2B campaign or website. Brands spend large budgets and many hours […]