Better B2B website design is not difficult. You visit websites for various products and services everyday and probably make a pretty quick judgement on which sites “work” and which don’t. Trying to see your website design as a visitor and not as yourself, or your business, can lead to a stronger user experience and increased […]
About Glenn Taylor
Glenn Taylor is known for his award-winning marketing and communications campaigns for category-leading B2B clients, including EMS Technologies, AutoTrader.com, Gold Kist, Airgas Specialty Products and Manheim.com. His specialization in design standard development and brand implementation is often key to clients’ long-term success.
Entries by Glenn Taylor
Great content ideas can come from both the B2C and B2B sides of the marketing fence. They both have to attract people, but they have differences in their buying cycles. I have been a Weber Grill loyalist for many years. I bought my first one nearly 20 years ago, cooked on it almost every week […]
I see messages similar to this all the time on the internet for everything from weight loss to getting rich quick, and in some ways, the inbound marketing methodology CAN seem a little “too good to be true.” It can seem easy to blame for the phone not ringing and sagging sales. To be honest, […]
New research from McKinsey & Company highlights an interesting gap between the messaging that B2B brands use and what their customers most want to hear from them.
In B2B marketing, we often hear some version of this question. You feel that you’re tired of talking about what you do, and no one else could possibly be interested. Right? There are very few, if any, industries that are boring. In 30 years of marketing, I have yet to come across a client, product […]
Testimonials are a tried-and-true method to help assure potential customers that you are the solution of their dreams. From the cigarette ads of the past with doctors promoting smoking to today, where every celebrity has their own personal fragrance line, endorsements and testimonials just always seem to work.
Personas are a discipline and tool we use and create for our clients. They help define your audience and give you the “backstory” to help keep your content marketing on track. While attending a business conference, I heard a presentation from Ken Banks and Robyn Winters regarding their BrainBranding system. I think these are also […]
Allowing everyone on your team to play a part in your social media strategy will enhance your outreach and attract more visitors. Staying up-to-date with every change in the social media universe can be a daunting task. Many companies assign one person or a small team to handle everything, and that strategy works well with […]
Social media and content marketing often get the press, but with these 5 steps, your email marketing will be a relevant message that drives relationships. Many of our customers dismiss email marketing because it has been done or is dead. That can be true, if you’re just delivering a sales message with little relevance. Just […]
Often in B2B marketing, connecting with your buyers means standing out from the crowd and showing why you’re not just another commodity. These three simple, but powerful tips can make you successful in that pursuit. Connecting with your B2B customers can be simple if you remember to just tell your story. Every company has some […]