Often in B2B marketing, connecting with your buyers means standing out from the crowd and showing why you’re not just another commodity. These three simple, but powerful tips can make you successful in that pursuit. Connecting with your B2B customers can be simple if you remember to just tell your story. Every company has some […]
About Glenn Taylor
Glenn Taylor is known for his award-winning marketing and communications campaigns for category-leading B2B clients, including EMS Technologies, AutoTrader.com, Gold Kist, Airgas Specialty Products and Manheim.com. His specialization in design standard development and brand implementation is often key to clients’ long-term success.
Entries by Glenn Taylor
Building an inbound marketing campaign can often seem daunting and can easily fall apart if it doesn’t have a specific structure and clear direction. Setting and reaching your goals in inbound campaigns will go smoothly, if you follow these five simple steps.
QR codes are still somewhat on the fringe, but with smartphone numbers constantly on the rise, there are still some great opportunities to add them to your B2B marketing mix. There have been several articles over the past year with ideas for utilizing QR codes in B2B. Items like business cards, tradeshows, presentation downloads, plus […]
I keep seeing QR codes popping up all over in the B2C community on transit station posters, fast food tray liners, contests and billboards. They seem to be the latest thing in print media and a good way to increase customer involvement.
During the recent Photoshop World in Orlando, I was selected to be part of a small focus group of alumni members for a discussion about their membership publication, Photoshop User. I was first asked about this a few weeks after I registered for the event. I received an email inquiring about my interest, along with […]
As a creative director at MLT Creative in Atlanta, Ive been involved in art directing many photo shoots for clients over the years. Photography is also my hobby and something at which I strive to become more proficient. With that in mind, heres a story about how the power of Twitter sent me all the […]
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Expanded Edition A Whiteboard Overview by Marty Neumeier The Brand Gap is a good read and an excellent reference guide for all things “branding.” The style of the book is based on a presentation, using illustrations and diagrams to help you recognize […]
As I watched a preview last night for the new show “Undercover Boss,” which debuts this Sunday on CBS, one storyline really got my attention, because it reinforced a practice we’ve seen to be a success many times here at MLT Creative: Excellent service sells. It’s as simple as that. Addictive service brings customers back.
I had the pleasure of attending world-famous photographer, Jay Maisel’s class at Photoshop World the last two years and absorb his excellent insights into creativity and photography. One of Jay’s many points that stuck with me was “turn around, the best shot is often behind you.” It’s probably not his exact words, Jay is often […]
It very well could be, based on the results in a recent Ad-ology study, Advertising’s Impact in a Soft Economy. The study finds that advertising appears to play a key role in consumers view of how a business is doing, and by not advertising, businesses may be sending a warning signal to current and potential […]