Entries by Glenn Taylor

3 Tips To Make Sure You Stand Out in B2B Marketing

Often in B2B marketing, connecting with your buyers means standing out from the crowd and showing why you’re not just another commodity. These three simple, but powerful tips can make you successful in that pursuit. Connecting with your B2B customers can be simple if you remember to just tell your story. Every company has some […]

Are you part of the QR code craze in B2B marketing?

QR codes are still somewhat on the fringe, but with smartphone numbers constantly on the rise, there are still some great opportunities to add them to your B2B marketing mix. There have been several articles over the past year with ideas for utilizing QR codes in B2B. Items like business cards, tradeshows, presentation downloads, plus […]

Do you really know your B2B customers?

During the recent Photoshop World in Orlando, I was selected to be part of a small focus group of alumni members for a discussion about their membership publication, Photoshop User. I was first asked about this a few weeks after I registered for the event. I received an email inquiring about my interest, along with […]

From a Tweet to Miami Beach

As a creative director at MLT Creative in Atlanta, I’ve been involved in art directing many photo shoots for clients over the years. Photography is also my hobby and something at which I strive to become more proficient. With that in mind, here’s a story about how the power of Twitter sent me all the […]

B2B Book Buzz: The Brand Gap

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Expanded Edition A Whiteboard Overview by Marty Neumeier The Brand Gap is a good read and an excellent reference guide for all things “branding.” The style of the book is based on a presentation, using illustrations and diagrams to help you recognize […]

The secret ingredient for great coffee

As I watched a preview last night for the new show “Undercover Boss,” which debuts this Sunday on CBS, one storyline really got my attention, because it reinforced a practice we’ve seen to be a success many times here at MLT Creative: Excellent service sells. It’s as simple as that. Addictive service brings customers back.

Is your best B2B marketing idea behind you?

I had the pleasure of attending world-famous photographer, Jay Maisel’s class at Photoshop World the last two years and absorb his excellent insights into creativity and photography. One of Jay’s many points that stuck with me was “turn around, the best shot is often behind you.” It’s probably not his exact words, Jay is often […]

Is it a mistake to cut ad spending?

It very well could be, based on the results in a recent Ad-ology study, Advertising’s Impact in a Soft Economy.  The study finds that advertising appears to play a key role in consumers’ view of how a business is doing, and by not advertising, businesses may be sending a warning signal to current and potential […]