During my years building our B2B advertising agency in Atlanta, I’ve always been interested in advertising history, and especially ad characters. Recently, I came across some kindred spirits in the form of a new book, ADBOY – Vintage Advertising with Character, by Warren Dotz and Masud Husain. This excerpt gives a brief glimpse of what you’ll […]
About Glenn Taylor
Glenn Taylor is known for his award-winning marketing and communications campaigns for category-leading B2B clients, including EMS Technologies, AutoTrader.com, Gold Kist, Airgas Specialty Products and Manheim.com. His specialization in design standard development and brand implementation is often key to clients’ long-term success.
Entries by Glenn Taylor
We at MLT Creative strongly support strengthening your B2B marketing and business marketing campaign efforts through the addition of social media tools like Linkedin®. We feel that this should be a weapon in every B2B salesman’s arsenal to join group conversations and gain valuable contacts.
This tour bus campaign for ZDF television in Hamburg, Germany, created by the agency Kolle Rebbe, on toxel.com is a great reminder that the simplest creative ideas, when executed well, are very effective. I am sure everyone who rode these buses noticed this little campaign and mentioned it to everyone they met:
You don’t stand a tinkers chance of producing successful advertising unless you start by doing your homework. – David Ogilvy, Ogilvy on Advertising With B2B marketing budgets being stretched as far as possible today, and then pulled a little more, this quote from Mr. Ogilvy has never been more important. Knowing where your client lives […]
Every brand makes an implied promise with its customers, but the best brands do a better job of reinforcing that promise across every touch point with their customers. These brands believe that no piece of communication or detail is too small to not be designed for functionality and brand presence.
Check out this holiday greeting from AKQA… a thing of beauty!
As an advertiser and/or marketer, branding is where it all begins. And all brands start with a logo. Logo design is a skill set all in itself. There are plenty of agencies in the US that only do branding work. It is quite a fascinating art form.
Relevant marketing is here, and it works. Today I was driving back from a business meeting south of Atlanta. My route back to the office happened to take me through one of the most depressed areas of metro Atlanta. Now, what do we know about urban areas of large cities? Well, we can make lots […]
Since I have many wants, and limited means, I have always been a big window shopper. It’s like regular shopping, only you don’t have to fool around with all those bags or the excitement of actually purchasing something NEW! The experience of window shopping never really translated well online. A lot of clicking on products […]
Seeing as how I work in the creative department for an Atlanta B2B Marketing Agency as a designer and creative director, I find myself using Photoshop – a lot. One of my favorite features in Photoshop is the Brush Palette.
Why some metrics may not be as crucial to tracking your content's performance as you've been led to believe. mltcreative.co/2wyU3Dx
How to choose which marketing conferences to attend best suited for your team members' positions and skill levels. mltcreative.co/2w7i7Zz
An insightful list of various content marketing trends that may be on the rise in 2018. mltcreative.co/2ypJP5z
Useful advice on becoming more confident in front of the camera for those interested in creating more video content. mltcreative.co/2h1JuOz
The benefits of project collaboration and essential advice on how to make the most out of that collaboration. mltcreative.co/2h2ljQc
How the WWE has successfully implemented their marketing techniques through creating headlines that lead to shares. mltcreative.co/2h2O7HY
How having a strategy and consistent management of your social media profiles and pages can increase your SEO rank. inhttp://bit.ly/2vdAfmU
The benefits of starting a company facebook group and how doing so can effectively extend your audience reach. mltcreative.co/2fbOumk
An interesting infographic that details the different qualities that successful company logos have in common. mltcreative.co/2u7CJEt