During my years building our B2B advertising agency in Atlanta, I’ve always been interested in advertising history, and especially ad characters. Recently, I came across some kindred spirits in the form of a new book, ADBOY – Vintage Advertising with Character, by Warren Dotz and Masud Husain. This excerpt gives a brief glimpse of what you’ll […]
About Glenn Taylor
Glenn Taylor is known for his award-winning marketing and communications campaigns for category-leading B2B clients, including EMS Technologies, AutoTrader.com, Gold Kist, Airgas Specialty Products and Manheim.com. His specialization in design standard development and brand implementation is often key to clients’ long-term success.
Entries by Glenn Taylor
We at MLT Creative strongly support strengthening your B2B marketing and business marketing campaign efforts through the addition of social media tools like Linkedin®. We feel that this should be a weapon in every B2B salesman’s arsenal to join group conversations and gain valuable contacts.
This tour bus campaign for ZDF television in Hamburg, Germany, created by the agency Kolle Rebbe, on toxel.com is a great reminder that the simplest creative ideas, when executed well, are very effective. I am sure everyone who rode these buses noticed this little campaign and mentioned it to everyone they met:
You don’t stand a tinkers chance of producing successful advertising unless you start by doing your homework. – David Ogilvy, Ogilvy on Advertising With B2B marketing budgets being stretched as far as possible today, and then pulled a little more, this quote from Mr. Ogilvy has never been more important. Knowing where your client lives […]
Every brand makes an implied promise with its customers, but the best brands do a better job of reinforcing that promise across every touch point with their customers. These brands believe that no piece of communication or detail is too small to not be designed for functionality and brand presence.
Check out this holiday greeting from AKQA… a thing of beauty!
As an advertiser and/or marketer, branding is where it all begins. And all brands start with a logo. Logo design is a skill set all in itself. There are plenty of agencies in the US that only do branding work. It is quite a fascinating art form.
Relevant marketing is here, and it works. Today I was driving back from a business meeting south of Atlanta. My route back to the office happened to take me through one of the most depressed areas of metro Atlanta. Now, what do we know about urban areas of large cities? Well, we can make lots […]
Since I have many wants, and limited means, I have always been a big window shopper. It’s like regular shopping, only you don’t have to fool around with all those bags or the excitement of actually purchasing something NEW! The experience of window shopping never really translated well online. A lot of clicking on products […]
Seeing as how I work in the creative department for an Atlanta B2B Marketing Agency as a designer and creative director, I find myself using Photoshop – a lot. One of my favorite features in Photoshop is the Brush Palette.
Some red flags to watch out for that may indicate your content marketing isn’t working to its full potential. mltcreative.co/2FilCSv
A simple diagram called the "Story Funnel Matrix" that can help you tell better brand stories. mltcreative.co/2EVGC3N
Ways to encourage more engagement and meaningful interactions in Facebook groups with the help of the news feed algorithm. mltcreative.co/2EPP9p1
How to possibly improve your organic search ranking by using keywords to influence Google's algorithm. mltcreative.co/2oj310o
Some methods for creating a better, more efficient content marketing strategy for your business. mltcreative.co/2olDK5J
A few self-help book recommendations with lessons that may enrich both your professional and personal growth. mltcreative.co/2ESrAf3
How to expand the boundaries of content marketing beyond just informative content. mltcreative.co/2odNy2K
Inspirational movies for modern marketers. mltcreative.co/2EDIJJc