Social media management has risen to become a major focus area for marketers. Irrespective of the size of a company, it is important to have an active presence on various social media platforms. It is equally essential to know how to manage them efficiently and make the most of their benefits and features.
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Just about every b2b marketing executive is under pressure from their c-level leadership to explain and defend their digital strategy. So, you launch a Facebook and LinkedIn account, try your hand at blogging, and may even send out a tweet or two. You hire a full-time SEO / SEM expert that has about three years […]
These days, digital strategists know how to incorporate SEO & SEM techniques, build creative & dynamic websites and incorporate social forums such as Facebook, LinkedIn, Twitter and other mediums to create a digital footprint for their clients. Once you have the infrastructure and strategy in place, not surprisingly, strategists must focus their attention to content. […]
By Rachel Franco With content playing a vital role in attracting, nurturing and converting prospects to customers, today’s B2B marketer needs a new playbook – a playbook that fortunately already exists. It’s one journalists use every day in producing targeted and differentiated content that keeps their readers engaged, reading and, just as importantly, sharing their […]
Hubcast 157: Social Media Marketing World, The Journey, & Growth mltcreative.co/2B7csWj
How to Find a Juicy Writing Idea When Your Creative Well Has Run Dry. mltcreative.co/2hPguhi
How to make more effective Instagram Stories to better promote yourself and your business. mltcreative.co/2hN1XCO
Some ways in which AI and engaging content are reinventing email marketing. mltcreative.co/2hPvonZ
Why marketers need to think like data scientists (And how to do it). mltcreative.co/2zIsacW
Methods for creating a professional promo video while working with a tighter budget. mltcreative.co/2A3q9bT
7 soft skills are necessary to achieve greater career growth. mltcreative.co/2A2UG9r
Some great resources for freelancers and other options for those who don't want to work alone. mltcreative.co/2zOcYbw
How to Make a Living as a Writer When Creative Writing Isn't Paying the Bills. mltcreative.co/2iVBzU7