Entries by Kelly Cooper

5 Ways B2B Marketing is Like Good Wine

Recently, I had the pleasure of attending an intro Food and Wine Pairing class at Cook’s Warehouse taught by Gil Kulers, Atlanta-Journal Constitution wine columnist and sommelier. He explained the basics of winemaking, including which grapes are used, where they come from, and how a particular vintage is created, among other interesting facts. Throughout his […]

Will Your B2B Brand Stand the Test of Time?

On a recent trip to London, one of many tourist stops was the Museum of Brands, Packaging and Advertising, in Notting Hill. As soon as I walked in, I immediately noticed shelves and shelves of products, posters, ads and videos, all shouting out the various brand names that have been developed over the years. It […]

Where Do You Stand on the Importance of a B2B Brand?

A few MLTers and I met with a prospective client for the first time. During the get-to-know-you’s, as we learned about each other’s business, our prospect made a very interesting comment. He said something to the effect of, “I think brands are becoming less and less important because there is so much information available. A […]

A New Curve in the B2B Marketing Loop

There was a great article on Huffington Post last week that the “M” of MLT Creative passed along to me (thanks @billymitchell1!) called “Marketing in Today’s Digital Culture.” The author, Patricia Martin, writes from a B2C perspective, but much of what she explains is relevant to B2B marketing as well. This section in particular hit […]

A New Year, A New B2B Blogger

Hello, readers! For longer than I care to document here, the Digital Citizens at MLT Creative have been tirelessly encouraging everyone else on staff to start blogging regularly. We’ve even gone so far as to officially declare blogging to be MLT Creative’s collective New Year’s Resolution.