Entries by Lee Nichols

When B2B Social Media Marketing Isn’t Social Anymore

As is typical Sunday morning routine around my house, we tuned into CBS Sunday Morning. This particular Sunday contributor Luke Burbank presented his commentary on “How Smart Technology is Making us Dumb.” Luke proposes that “every week seems to bring some new gizmo or gadget aimed at making our lives easier and all this “convenience” […]

Rethink Link Building for Best B2B Marketing

Every year something in SEO dies and several new things are born. The biggest change we’ve seen in years is the way links are built and calculated by Google. It’s no longer as effective to just get links back to your site. You can blame Panda, Penguin, Hummingbird and the rest of the farm for […]

Podcast Broadcasts for B2B Content Marketing

Basically a podcast is a helpful and informative video or audio file that is published on the Internet to share and thereby increase your organic search results. You can simply record an audio or video file, edit it on your computer and then upload it to your B2B blog for publishing on the internet. The […]

Social Listening in B2B Social Media Marketing

The key to a great relationship is communication, right? Communication involves listening, not just listening to be able to regurgitate verbatim what was said when questioned, but actually hearing and integrating. As B2B inbound marketers, we strive to build great relationships with our leads in order to turn them into customers and ultimately brand advocates, […]

Real Eyes Realize: You Need to Visualize your B2B Content

They say a picture is worth a thousand words, but, FYI if you are tweeting an image, it is worth 23 characters. As B2B marketers, we all understand the importance of ensuring all social media posts are relevant, engaging and valuable. But have you considered using more images in your B2B social media strategy?

Craft Beer, Consistency and B2B Content Marketing

As a home brewer (to be honest, it IS brewed in my home, but I am mainly the cheerleader) and a craft beer connoisseur, I have noticed it is difficult for the beer from batch to batch to remain consistent, be it home brew or micro-brew. I observed this recently when I indulged in a […]

Why is a B2B Blog Post like a Birthday Card?

I appreciate receiving greeting cards and the time it takes to pick the perfect one with just the right message. However, if I receive a greeting card that is a bit wordy, I find myself not wanting to read it. I don’t like to receive the “sappy, sentimental, text heavy, idealized thoughts from the copywriter […]

Why Pinterest Works for B2B Marketing Too

I think it is important to remember behind every business is a person or people. A key factor to B2B inbound marketing is to use social media to humanize your brand. Pinterest is a great tool for that. On Sunday mornings my favorite thing to do is to sit around in my PJs with my […]