The Inbound conference. It’s an annual marketing(ish) conference that HubSpot puts on every year that attracts thousands of people every year. Going to a conference like this is no small endeavor, and needs to be seriously considered and prepared for. This post will give you everything you need to decide if this conference is for […]
Entries by Luke O'Kelley
We talk about “b2b” a lot at MLT Creative. All of our posts on this blog have to do with some aspect of b2b marketing. But what really is b2b marketing and how is it really different than “b2c marketing?” In this post, I’ll discuss the differences between b2b and b2c and why these distinctions […]
Google has a lot of free tools for marketers to use. This is hardly a secret; many marketers are aware of their tools and use a hand full. But there are a lot out there, some of which you may not have heard of, or aren’t using to the full potential. This post will show […]
HubSpot is back at it again with another marketing certification. This time it’s on email marketing. In this article, I’ll tell you who can benefit from getting this certification, what the classes contain and what you need to do to pass it.
Local SEO. It’s not new, but it doesn’t get much air time in the b2b community. The most obvious beneficiary of local SEO is the mom and pop/brick and mortar store looking to finally glean some business off the interwebs. But, these aren’t the only businesses that need to be optimizing their websites to show […]
Social media is always changing. This post details some of the most important social media news and updates for the b2b space. Specifically, this post will look at Twitter, Facebook and Linkedin.
Creating a trustworthy and consistent voice throughout all your marketing touch points is incredibly important. If your company is creating content on consistent basis (which it should) then at some point, you will need an editorial style guide. This post will cover why you need one, what a good style guide looks like and some […]
On this blog, we try not to talk about ourselves, but today we’re making an exception for a cause that we are excited to stand beside. Or, more accurately, that we’re excited to stand beside us: The Clarkston House Project has moved right next to MLT’s office buildings. This project is aimed at meeting the […]
Social media is becoming less about the masses and more about personal relationships. The change can be seen in pretty much every social platform. This post covers the rise of what Mark Schaefer has dubbed “private media” and how it is changing social media.
HubSpot’s free certifications are well known in the marketing world. Their Inbound Certification and HubSpot Certification have been around for years and have been completed by thousands of marketers. HubSpot recently released a new certification, the Inbound Sales Certification. This post will help you determine why this certification matters, whether you need to take it, […]