Entries by Luke O'Kelley

The 9 Best Free WordPress Plugins for B2B Websites

One of the benefits of having a WordPress site is the seemingly endless supply of helpful plugins that WordPress offers. Using the right plugins can make your website much more effective. But the shear number of WordPress plugins can make it difficult and time consuming to figure out which ones your website needs. This post […]

8 Essential Google Analytics Reports For B2B Marketing

Have you been using Google Analytics for awhile but have a sneaking suspicion that you just aren’t using it to it’s full potential? Want to take your skills to the next level? Perfect. This blog is to help you use Google Analytics to get the insights that are most valuable for b2b marketing.

How To Use Google Trends To Improve Your Keywords and Content

Keyword research is no longer the king of the SEO world. Creating loads of worthless content with your b2b company’s top keywords stuffed into it will now hurt you way more than it could ever help you. But this doesn’t mean keyword research and optimization is useless, it has just changed. In this article I’d […]

Why You Need B2B Buyer Personas and How To Create Them

Buyer personas are a fundamental part of understanding your audience and your b2b buyers. Despite their importance, only 44% of b2b marketers are using buyer personas (ITSMA). They can take a lot of time and effort to get right and a lot of times companies bypass creating personas all together. This post is dedicated to convincing […]

How to Create a Killer B2B Content Calendar

Only 32% of b2b marketers have a documented content strategy, but 53% of the most effective b2b marketers have a documented content strategy (CMI). If you want your content to be effective, it helps to have a documented strategy. A content calendar is a great way to begin creating that strategy. A content calendar will […]

4 Common Pitfalls of B2B Buyer Personas

There are a number of guides out there on creating B2B buyer personas. We have one, HubSpot has one, Moz has a lengthy article by Mike King about it. Personas are touted by marketing gurus as being a must have for your content strategy. But if you’re careless, personas can lead you down a bad […]

The Essential Guide To Successful B2B Lead Nurturing in 2016

You’ve created content, promoted it on social media, optimized it for search and earned some leads, but now what? How the heck can you end the age old war between sales and marketing and get them to work together to turn those cold leads into paying customers? You guessed it:… Lead nurturing. Lead nurturing is […]

How To Do Successful B2B Content Marketing In 2016

As we move into the new year, planning your marketing strategy is integral for success. And if you want your b2b marketing to be successful, it better include content marketing. The good news is, there’s no need to reinvent the wheel: there are tons of resources out there to help you plan your 2016 content […]

How Important Is a B2B Brand?

No marketing practice has stood the test of time like branding. According to Wikipedia, the word “brand” is derived from the old Norse word “brandr” meaning “to burn” referring to the practice of burning your mark onto a product. Codes of arms were the symbol of royalty during the middle ages and wild west cowboys […]

The 23 Best B2B Marketing Blogs of 2016

Continual learning is indispensable to successful b2b marketing. The landscape is changing so quickly that as Jay Baer so poignantly said: “If you stop learning you die. Period.” Blogs are a great way to keep that learning process going and to stay up to date on the b2b marketing industry. With this in mind, these […]