Entries by Luke O'Kelley

Best Batch of B2B Blogs from Ideas@Work All Year

The end of 2014 has come. With the arrival of the new year comes a time to learn from the past and face the future, as a bigger and badder b2b marketing agency. In the spirit of nostalgia, reminiscence, and improvement I have compiled a highlight real of the year’s 8 most successful Ideas@Work blog […]

What Can A 75 Year Study on Happiness Tell Us About B2B Marketing?

In the 2012 book Triumphs of Experience, George Vaillant reveals the findings of the longest running study on human development in history. It was a 75-year Harvard study on what it takes for a man to live a happy life. The findings don’t just offer butterflies to the stomach, but real life insight. Incidentally, the […]

Keyword Research: The Definitive Guide

With a seeming infinite amount of content on the Internet, how do you as a marketer make sure that the right people find your content? If you said keywords give yourself a pat on the back. Putting the right keywords in the right places can transform untouched content into viral, high traffic content. This all […]

Find More Leads and Increase Your B2B Social Media Marketing ROI

So there are a lot of blogs, articles, and ebooks out there with tips for marketing. There’s so much of this content floating around on the internet that the marketing how to article many times has little more importance than your mom’s latest cat video. And like her cat video it probably won’t translate to […]

Inbound Marketing Certification, Is It Worth Your Time?

If you are familiar with the words inbound marketing, you probably also know the name HubSpot. HubSpot has set itself apart as an authority by creating an impressive amount of free, online, no strings attached (they would insist) educational marketing resources. Some of these resources include videos that they have organized into a series of […]