Entries by Luke O'Kelley

Best Batch of B2B Blogs from Ideas@Work All Year

The end of 2014 has come. With the arrival of the new year comes a time to learn from the past and face the future, as a bigger and badder b2b marketing agency. In the spirit of nostalgia, reminiscence, and improvement I have compiled a highlight real of the year’s 8 most successful Ideas@Work blog […]

Keyword Research: The Definitive Guide

With a seeming infinite amount of content on the Internet, how do you as a marketer make sure that the right people find your content? If you said keywords give yourself a pat on the back. Putting the right keywords in the right places can transform untouched content into viral, high traffic content. This all […]

Inbound Marketing Certification, Is It Worth Your Time?

If you are familiar with the words inbound marketing, you probably also know the name HubSpot. HubSpot has set itself apart as an authority by creating an impressive amount of free, online, no strings attached (they would insist) educational marketing resources. Some of these resources include videos that they have organized into a series of […]