On this holiday week, fellow history buffs and Benjamin Franklin aficionados, reflect on our founding fathers. From my own involvement in business-to-business social media, I suspect Ben would have eagerly adopted social media and spread the revolutionary word via a blog version of Poor Richard’s Almanac.
About Martine Hunter
Martine Hunter is a creative director of eMedia with the Atlanta advertising agency, MLT Creative, which specializes in B2B marketing.
Entries by Martine Hunter
If you’re a B2B marketer and want to improve your website traffic, inbound marketing should be a required component of your marketing plan and budget in the upcoming year. As the costs of paid search continue to rise, now is the time to strategically improve your organic search results with search engine optimization (SEO). Avoid […]
For B2B lead generation with stamina and substance, this triple threat of social marketing is a winning combination. For integrated, multitasking business-to-business social marketing efforts that endure, nothing beats the big three: Twitter, Facebook and LinkedIn. This social trio can assist your B2B organizations’ goal of attracting visitors to your website, where you can engage […]
I enjoy tweeting at conferences. As attendees share hash-tagged tweets, the stream grows into a real-time commentary on all the great observations, quotes, quips and tips. It grows into an historical document of 140-character morsels that can be snacked on or enjoyed en masse as a thorough recap through the eyes of individuals. The content […]
Recently an elderly couple knocked on the door of MLT’s Content Cottage, one of the bungalows on our six-building creative campus, and declared with childlike glee, “We used to live here!” The couple turned out to be siblings Stan and Nancy Johnson, who lived here as children when it was a residence from 1949 to […]
At the April 2012 BMA Atlanta keynote event, mobile marketing expert and Go Mobile author, Jamie Turner, said YES we are there. These unprecedented stats and projections show revolutionary growth in smart phone usage:
Many adventurous and curious B2B marketers embarked on the social media journey just a few years ago uncertain where the path would lead. Sharing content and amassing followers, fans, friends and connections evolved into a daily endeavor. Opinions and recommendations from trusted digital alliances created a wave of action. Followers paid attention to what these […]
Last month I had the privilege of judging the Georgia DECA Career Development Conference, a competition of high school marketing students. For two days, I and dozens of other volunteer marketing professionals, reviewed, critiqued and measured over 2,000 marketing competition entries of more than 1,300 high school students from all around the state. We were […]
WEEK OF JANUARY 16-20, 2011 This week in B2B marketing the B2B blogosphere is buzzing about mirroring leadership, mastering new innovation, and building relationships via new means. Stay aware. We appreciate the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations.
WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we’re sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers’ 2012 plans. Thank you to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations.
How human attention has transformed over time in terms of what catches and holds that attention.mltcreative.co/2vXfE3K
An experiment to determine if there are benefits to un-gating certain content on a site. mltcreative.co/2uiYhuC
How content marketers should structure the stories told in their blogs and how to hold the audience's attention. mltcreative.co/2uixPkv
A list of the priciest Adwords keywords and explanations as to why each one may be expensive. mltcreative.co/2tx1o4R
Why "Scorched Earth Marketing" can often hinder remarkable content because of the emphasis it puts on competition. mltcreative.co/2tC4jED
A few challenges that social marketers may face in 2017 according to social marketers themselves. mltcreative.co/2uvIVou
Some of the most common marketing questions answered by companies currently thriving in the content marketing field. mltcreative.co/2tyyKLD
9 brands that successfully stray from traditional marketing and what can be learned from each of them. mltcreative.co/2urwaMa