Entries by Martine Hunter

Benjamin Franklin-Wise and Witty Business Communicator…Blogger?

On this holiday week, fellow history buffs and Benjamin Franklin aficionados, reflect on our founding fathers. From my own involvement in business-to-business social media, I suspect Ben would have eagerly adopted social media and spread the revolutionary word via a blog version of Poor Richard’’s Almanac.

SEO FYI: 5 B2B SEO Mistakes to Avoid

If you’re a B2B marketer and want to improve your website traffic, inbound marketing should be a required component of your marketing plan and budget in the upcoming year. As the costs of paid search continue to rise, now is the time to strategically improve your organic search results with search engine optimization (SEO). Avoid […]

Think of B2B Social Marketing as a Triathlon

For B2B lead generation with stamina and substance, this triple threat of social marketing is a winning combination. For integrated, multitasking business-to-business social marketing efforts that endure, nothing beats the big three: Twitter, Facebook and LinkedIn. This social trio can assist your B2B organization’s’ goal of attracting visitors to your website, where you can engage […]

Tweeted Takeaways on B2B Marketing from #BMAGrow

I enjoy tweeting at conferences. As attendees share hash-tagged tweets, the stream grows into a real-time commentary on all the great observations, quotes, quips and tips. It grows into an historical document of 140-character morsels that can be snacked on or enjoyed en masse as a thorough recap through the eyes of individuals. The content […]

New Friends Help Recall a Bygone Era

Recently an elderly couple knocked on the door of MLT’s “Content Cottage,” one of the bungalows on our six-building creative campus, and declared with childlike glee, “We used to live here!” The couple turned out to be siblings Stan and Nancy Johnson, who lived here as children when it was a residence from 1949 to […]

B2B Mobile Marketing – Are we there yet?

At the April 2012 BMA Atlanta keynote event, mobile marketing expert and Go Mobile author, Jamie Turner, said YES we are there. These unprecedented stats and projections show revolutionary growth in smart phone usage:

B2B Book Buzz: Return On Influence by @MarkWSchaefer

Many adventurous and curious B2B marketers embarked on the social media journey just a few years ago uncertain where the path would lead. Sharing content and amassing followers, fans, friends and connections evolved into a daily endeavor. Opinions and recommendations from trusted digital alliances created a wave of action. Followers paid attention to what these […]

Market Like Teenagers: Lessons from the Industry’s Next Generation

Last month I had the privilege of judging the Georgia DECA Career Development Conference, a competition of high school marketing students. For two days, I and dozens of other volunteer marketing professionals, reviewed, critiqued and measured over 2,000 marketing competition entries of more than 1,300 high school students from all around the state. We were […]