Entries by Martine Hunter

Pro Bono Publico: Using Our Skills in Service

Pro bono publico (usually shortened to pro bono) is a phrase derived from Latin, meaning “for the public good.” The term is used to describe professional work undertaken voluntarily and without payment as a public service. Pro bono service, unlike traditional volunteerism, uses the specific skills of professionals to provide services to those who are […]

Idea Generation: Teachers and Pupils

My sister Kelly, who shares my title on the West Coast, has a quote in her e-mail signature that often gives me pause. The quote embodies my experience with highly creative people, those in my family and especially those at our Atlanta B2B marketing firm. Spending time around either group allows me to witness the […]

B2B Book Buzz: Green to Gold

As Kermit the Frog laments, “It’s not easy being green,” but Yale professors/authors Daniel C. Esty and Andrew S. Winston hand over a solid case for responding to the environmental crisis with workable green strategies and tactics. All without succumbing to negatively impacted profits.

B2B Book Buzz: The New Rules of Marketing & PR

Do you have a favorite business book that’s streaked with highlights, scribbled with margin notes, has a broken spine, and dog-eared post-its? The New Rules of Marketing and PR, by David Meerman Scott, holds that honor on my business reference bookshelf. Subtitled How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to […]