Entries by Martine Hunter

Smart and Focused B2B Search

Tired of getting 400 million search results researching the search engines? Wearied by the non-expert garbage content showing up on page one?  Perplexed why Google can’’t read your mind? Using combinations of Operators and Google Special Syntaxes can help you locate the credible sources and better focus your B2B marketing search experience.

B2B Aware: This Week in B2B Marketing – Advice & Resolutions

WEEK OF DECEMBER 12-16, 2011 December brings forecasts, advice and resolutions to improve in the new year. This week in B2B marketing we’re sharing our choices for the most interesting content for B2B marketers’ 2012 plans. Kudos to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations.

B2B Aware: This Week In B2B Marketing – Surveys & Projections

WEEK OF DECEMBER 5-9, 2011 Year-end always brings analysis of the passing year and planning projections for the new year. This week in B2B marketing we’re sharing our picks for the most compelling content featuring survey results and B2B marketers’ plans for 2012. Compliments to the bloggers and journalists who continue to keep the B2B […]

Twitter for #B2B: How to Increase Exposure with Hashtags

Twitter is a massive social network with over 105 million users, many who are prospects for B2B companies. Any comprehensive B2B social-media marketing campaign should include a B2B Twitter strategy that makes smart use of hashtags—the “#” sign that precedes some words in tweets.

LinkedIn Company Page Checklist for B2B Marketing

Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. Over 100 million professionals are following more than 1.9 million companies on LinkedIn. These followers are purchasing professionals, current clients, job seekers, or interested observers, but most importantly, potential customers. They follow companies […]

12 Creative Ideas for Using QR Codes in B2B Marketing

When Toyota subsidiary Denso Wave developed quick response codes in 1994, few realized how powerful a marketing tool they could be. In the last two years QR codes have taken on a life of their own, with B2C marketing usage taking off thanks to smartphones. QR codes have proven to effectively link the offline world […]

B2B Data Hygiene: It Pays to Scrub Your Lists

Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Bounce rates are hitting the ceiling. Direct mail return rates are shockingly wasteful. Data master Dun & Bradstreet says the current level of data quality costs U.S. business $600 billion per year in printing, mailing […]

The B2B Inbound State of Mind: Leverage Your LinkedIn Profile

Inbound marketing presents an incredible opportunity to communicate your brand messages to a broad audience that can become advocates to help share your message. LinkedIn has emerged as the must-have online professional presence and a key component for an inbound marketing initiative, especially for B2B marketers.

HUGS2011 – Founders Recap Remarkable Year, Share Big Vision

With more than 1,000 inbound marketers in attendance for the 2011 HubSpot User Group Summit, Brian Halligan and Dharmesh Shah highlighted a remarkable year of growth and innovation for HubSpot. Presenting in a facile and amusing repartee of long-time buds, the founders shared the year’’s accomplishments of HubSpot customers: 85,000 blog posts 600 million visits […]

Social Media Minute: Social Bookmarking for B2B Marketing

Your colleague emails you a link to “…an interesting article. “Or your boss sends one suggesting ““…good data here, please save this for our next proposal.”” So how will you save these links to retrieve them later? You have some organizational options: sort through your emails to find them, bookmark or save as favorites to […]