Entries by Patrick Maness

It’s the End of the B2B Inbound Marketing Funnel as We Know It…

If there was an underlying theme to the 2011 HubSpot User Group Summit (#HUGS2011), it was MoFu. For the uninitiated, “MoFu” refers to “Middle of the Funnel.” As the name suggests, it refers to the area in your inbound marketing funnel (ahem, the middle) where all of your leads congregate before becoming your customers, your […]

Think Outside the B2B Trade Show Booth

Here’s a quick B2B case study outlining how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program.

If You’re In B2B Marketing, Get Your Head Around Social Media ROI

If you’re like me, you’re a bald, 30 something, B2B marketer. If you only fit into one of those categories, and you’re reading this post, chances are you may have come across MarketingSherpa’s 2011 B2B Marketing Benchmark Report. This report covers just about everything under the sun in terms of what marketers are doing, how […]

What’s the hardest part of B2B inbound marketing?

This question was recently posed to a LinkedIn Group of which I’m a member, and it got me thinking, because it’s a question you could approach from a few different angles. For instance, one challenging thing can be setting up and measuring an effective lead nurturing campaign. So, instead of thinking tactically, I took a […]

6 Steps to a Successful (B2B) Direct Marketing Campaign

A current campaign I’’m involved with got me thinking about my roots in consumer direct marketing. Whenever we launch a campaign that relies heavily on direct, I’’m reminded that the rules in business-to-business direct marketing are really the same as they are in the consumer space. Granted, the overarching differences between the two disciplines are […]

Meeting IRL Makes Social Media More Meaningful

Nothing compares to good old fashioned face-to-face networking, but the days and weeks leading up to, and even after, a recent trip to Memphis, Tenn., reminded me that social media marketing,– regardless of whether it’s B-to-B or B-to-C,– is all about relationships. Billy Mitchell and I traveled to Memphis a few weeks ago to join […]

Presidents Day and B-to-B Marketing

Presidents Day will always have a special place in my heart. Scratch that – way too cheesy for an opening. Let me start over. Presidents Day will always remind me of one of the more interesting campaign kickoffs I’ve ever had the privilege of managing. After months of planning, MLT Creative launched the MAFS (Manheim Financial […]

B-to-B Marketing is an Endangered Species

OK. I admit it. There are days I know I’ve reach my daily allowance of hearing any combination of the following words: social media, SEO, PPC, RSS, Twitter, tweet, re-tweet, LinkedIn, Facebook, inbound, link score, landing page, and of course…(wait for it)…blog. If you haven’t done this in awhile, stop and say it with me: […]

Is Twitter’s Sun Setting or Rising for B-to-B Marketers?

In a recent article penned by CNBC’s Silicon Valley Bureau Chief, Jim Goldman, he posed the question, “Has Twitter’s Finest Hours (Seconds) Come and Gone?” As a B2B marketer, I believe the answer to this question is…maybe. But let’s look a little closer at the trend and take a minute to separate fact from fad.