Entries by Sean Borja

Musings on Building Better B2B Buyer Personas and Augustus Gloop

As a B2B marketing creative, stepping away from the grindstone where my nose is placed directly each day, to spend a few hours with my children is a welcome reward. The past few evenings I have been reading Charlie and the Chocolate Factory by Roald Dahl, to my five year old son each evening before […]

5 Essential Rules For Inspiring the Best B2B Marketing Results

I used to sit in weekly staff meetings, needlessly, where I generated a total of 23 pages of notes over the span of seven years. I still have the chapbook and it is mostly filled with weird drawings, sketches of sleeping coworkers, and reminders of things to do after work. There was an unspoken agreement […]

Double Vision: Exploring the Unbelievable Awesomeness of Photoshop World

My first time at a Photoshop World conference was this year in Orlando. What might seem like a dull event to someone with no interest in Photoshop was, to me, a mind bomb of new techniques, software and gear. So if you like photography, graphic software, digital animation and web development, then perhaps you’ll gain […]

The Buck Stops Here OR How I Learned to Stop Thinking

… About My Buying Motives and Embrace My Instantly Approaching Death I am riding my bike a lot these days, both for sake of fitness gains and training for long-distance rides. However, I have to take advantage of the small window of opportunity I have between the hours of 4 to 6 a.m., several times […]

Brand New Was Brand Old

According to a common, antiquated social standard, I am teetering on the slippery gray slope of being (gasp!) middle aged. As a semi-former pro libertine and hipster, I’m certainly not the kind of person who should be considering my yonder years with much regard. The term “middle-aged” is perhaps only annoying to those like me, […]