Entries by Tracey Anderson

B2B Marketing: What Story Will You Tell?

In B2B marketing, we have several goals. Some of our key targets include creating awareness, building a brand, ensuring customer retention and generating loyalty. But how do we accomplish those objectives? According to content marketing experts, we need to become storytellers. Then the question is, what’s the best story to tell?

B2B Tricks to Treat New Prospects

Halloween is right around the corner. What does that mean for B2B marketers? …Opportunity. Having a little fun with a holiday lets people know you have a sense of humor. Remember that you’re not just a company or a brand – you’re an actual human IRL. Crafting some branded, tongue-in-cheek content or images will show […]

B2B Marketing: Let Inbound Experts Be Your Muse

Well, in case you hadn’t heard, more than 10,000 inbound marketing fans attended the Inbound 2014 conference in Boston this week. I was curious to learn what attendees thought about this year’s event, and I came across a post by Thomas Oppong that included a list of 50 Inspirational Quotes from Inbound Marketing Experts. There’s […]