The CEO of a company I once worked for decided that the way to get more business was to distribute two press releases every week. I thought he was kidding. He wasn’t. I asked him, “What if there isn’t any news, then what?” His response? “Just gin something up.” I had to look away, quickly, […]
About Tracey Anderson
Tracey is a writer/editor/researcher with over 20 years of experience creating concise and compelling content for a wide range of industries, including restaurant, hotel/casino, healthcare, transportation, higher education and technology. She began her career in an agency environment, ran a successful freelance business and then transitioned into marcomm before coming full circle to join MLT.
Entries by Tracey Anderson
Have you heard? Kim Kardashian created an app. It’s called Hollywood and, as of today, it’s been downloaded more than 250,000 times from iTunes® and over 420,000 from the Google Play™ store. That, I thought to myself, is probably a sign of the coming apocalypse. Either that, or there are just way too many apps […]
In B2B marketing, we have several goals. Some of our key targets include creating awareness, building a brand, ensuring customer retention and generating loyalty. But how do we accomplish those objectives? According to content marketing experts, we need to become storytellers. Then the question is, what’s the best story to tell?
When pitching new business, we sometimes come across prospects that need to be convinced, not just about hiring us, but about inbound marketing in general. We call this the “If it ain’t broke, don’t fix it” client.
Halloween is right around the corner. What does that mean for B2B marketers? …Opportunity. Having a little fun with a holiday lets people know you have a sense of humor. Remember that you’re not just a company or a brand – you’re an actual human IRL. Crafting some branded, tongue-in-cheek content or images will show […]
Google tells us, “Just create good content.” Bill Gates told us long ago that content is king. Unfortunately, too much of the B2B content out there is a little, well, boring. But creating valuable, shareable content is not that easy.
Well, in case you hadn’t heard, more than 10,000 inbound marketing fans attended the Inbound 2014 conference in Boston this week. I was curious to learn what attendees thought about this year’s event, and I came across a post by Thomas Oppong that included a list of 50 Inspirational Quotes from Inbound Marketing Experts. There’s […]
How can you grow your business? Increase your online conversion rates. There are many ways to optimize your website that can help turn visitors into customers. Here are just a few that might not break your budget.
If you’re a marketer, you have to be living under a rock not to have heard about John Oliver’s recent takedown of native advertising. Not only did I think it was hilarious, but I also agreed with a great deal of what he said. After all, I’m not just a marketer, I’m also a consumer.
Our brains process visual content 60,000 times faster than text and 90% of the information transmitted to the brain is visual. Those are some pretty incredible statistics that argue for increasing the amount of visuals in your B2B content marketing strategy. The good news is that you don’t need to spend a fortune to do […]