Entries by Tracey Anderson

Why B2B Marketers Should Listen to Thoreau…

“Our life is frittered away by detail. Simplify, simplify, simplify!” – Henry D. Thoreau B2B marketers should follow his advice. Everyone is pretty much on content overload these days − I know I am, and I just can’t keep up with all of it. There are too many blogs, too many guides and too many […]

B2B Marketing and Wearables: There’s a Creepy App for That

Is the trend toward wearable technology the best thing that ever happened to marketers? Or could it end the conversation? I recently wrote a blog post that questioned whether the public might gradually become more wary about when and where they are willing to share personal information with businesses. When people learn that information they […]

B2B Marketing: Buyer Personas, Jung and Video Games

When I first started learning about inbound marketing, I was introduced to the concept of ‘buyer personas’. At first I thought it was just a typo. It sounded a bit silly to me, and as I learned more about inbound strategies, it started to look like I was going to have to learn a whole […]

B2B Marketing: Are You Still Speaking To Us?

The recent story in Wall Street Journal about the Facebook kerfuffle was just one more voice in the crowd. We’re all just lab rats. Likely illegal. People are shocked. Why? Didn’t anyone hear about that little blip on the radar about the National Security Agency? As a marketer, I find this uproar extremely interesting on […]

B2B Marketing and SEO: Hate, Love and Death

When I first started writing, there was no such thing as search engine optimization. That might be because there were no search engines. As a matter of fact, there was no Internet, not like the one we use today, anyway. Those of us of a certain age remember a time when B2B marketers used copywriters […]

B2B Marketing: Blogs are like opinions. Everyone’s got one.

OK, so I’m paraphrasing a little there, but you get my drift, right? According to WordPress.com, over 409 million people view more than 14.5 billion blog pages each month. Users post 42.6 million new posts and 54.5 new comments each month. That’s a lot of content. I don’t know how often they update those statistics, […]