Entries by Vann Morris

B2B Marketing and LinkedIn: Quick Q&A

LinkedIn recently released their The Sophisticated Marketer’s Guide to LinkedIn, and it is full of stats and info related to how effective LinkedIn can be for marketing. In fact, it even features our very own Viveka von Rosen, whom we are collaborating with on our B2B LinkedIn Launchpad Training Series. Alright, so maybe I’m a […]

Let Your B2B Brand Dominate with Linkedin Showcase Pages

As a B2B Marketing Agency, MLT Creative knows the importance of engagement on social media platforms and in particular LinkedIn. We encourage all of our clients to use LinkedIn to make connections, grow their network, and even generate leads. Together, Viveka von Rosen and MLT Creative have developed a LinkedIn Launchpad Training Series to help you […]

LinkedIn & B2B Marketing: Building Your Social Capital

As a B2B Marketing Agency, we understand the importance of engaging with LinkedIn. We encourage all our clients to use LinkedIn to generate leads, build brand awareness, and convert leads into clients. But one thing that we don’t talk about as often–and which is equally important–is how LinkedIn can help you build your B2B social […]

B2B Marketing ROI: 3 Quick Tips

B2B marketers need to report their B2B marketing ROI, so below I have written three quick tips that you can use to demonstrate results. Our Atlanta-based agency is currently pursuing its HubSpot Partner Certification, and the below information is a result of one of the certification classes titled Driving ROI.

B2B Buyer Personas: YOU versus THEM

I was recently reading Joe Pulizzi’s book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less, and loved the opening line to Chapter 10, which is all about buyer personas. It stated: Repeat this sentence: I am not the target for my content.