LinkedIn recently released their The Sophisticated Marketer’s Guide to LinkedIn, and it is full of stats and info related to how effective LinkedIn can be for marketing. In fact, it even features our very own Viveka von Rosen, whom we are collaborating with on our B2B LinkedIn Launchpad Training Series. Alright, so maybe I’m a […]
About Vann Morris
Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency MLT Creative. She is a Social and Behavioral Scientist who is currently working on her PhD in Communications, and uses her strong theoretical background in order to show how scientific theory should be used to develop strategy and effective B2B marketing campaigns.
Entries by Vann Morris
As a B2B Marketing Agency, MLT Creative knows the importance of engagement on social media platforms and in particular LinkedIn. We encourage all of our clients to use LinkedIn to make connections, grow their network, and even generate leads. Together, Viveka von Rosen and MLT Creative have developed a LinkedIn Launchpad Training Series to help you […]
As a B2B Marketing Agency, we understand the importance of engaging with LinkedIn. We encourage all our clients to use LinkedIn to generate leads, build brand awareness, and convert leads into clients. But one thing that we don’t talk about as often–and which is equally important–is how LinkedIn can help you build your B2B social […]
As a B2B Marketing Agency, MLT Creative knows the importance of engagement on social media platforms and in particular LinkedIn. We encourage all of our clients to use LinkedIn to make connections, grow their network, and even generate leads. Together, Viveka von Rosen and MLT Creative have developed a LinkedIn Learning Series to help you […]
I noticed in reading my daily B2B marketing blogs, that some had a Facebook “Like” buttons for social sharing whereas others had Facebook “Share” buttons. Personally, I prefer the “Share” button because it allows me to comment on what I am sharing, but I wondered whether or not my preference was in fact a best […]
B2B marketers need to report their B2B marketing ROI, so below I have written three quick tips that you can use to demonstrate results. Our Atlanta-based agency is currently pursuing its HubSpot Partner Certification, and the below information is a result of one of the certification classes titled Driving ROI.
B2B Inbound Marketing is all about content, and beginning the process can be difficult if you don’t know how. So here are two quick tips for getting started creating your own B2B content.
I was recently reading Joe Pulizzi’s book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less, and loved the opening line to Chapter 10, which is all about buyer personas. It stated: Repeat this sentence: I am not the target for my content.
We are in the process of updating our B2B buyer personas for our Atlanta-based agency, and it really got me thinking: Do demographics really matter (specifically, age and gender) when creating your B2B buyer personas?
In B2B Marketing, you have to know whom you are targeting in order to successfully develop messaging and imagery that motivates his/her buyer behavior. The industry standard for doing this is creating buyer personas. If you have ever created a buyer persona, you know how many questions and factors go into developing one; for a […]