As both a B2B Marketer and Behavioral Scientist, I am constantly examining individuals’ buying behavior in order to determine what motivates them to make purchasing decisions. And as I was browsing the library of successful marketing case studies on MarketingProfs.com today, of course the following title caught my eye (though for a very different reason!): […]
About Vann Morris
Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency MLT Creative. She is a Social and Behavioral Scientist who is currently working on her PhD in Communications, and uses her strong theoretical background in order to show how scientific theory should be used to develop strategy and effective B2B marketing campaigns.
Entries by Vann Morris
As an account executive at a B2B marketing agency, I’m always taking notice (and critiquing) advertisements and messages that companies send out to their audiences. Suffice it to say, the volume of messages I encounter each day can keep me pretty busy sometimes. As a result, it can be tough for a company to break […]
Remember when everyone started saying Web 2.0? I remembered thinking, “What does that mean? Why is everyone saying it? It seems self-explanatory, why do I need to watch a webinar on it?” Well, I found myself in the same situation recently when I started hearing about Inbound Marketing, only this time it didn’t seem as […]