Researching your target audience is an integral part of any B2B marketing plan, and online surveys can be an efficient way of gathering data. However, a recent blog post from Tom Webster (@BrandSavant) brought up some great points regarding the possible biases in online surveys.
About Vann Morris
Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency MLT Creative. She is a Social and Behavioral Scientist who is currently working on her PhD in Communications, and uses her strong theoretical background in order to show how scientific theory should be used to develop strategy and effective B2B marketing campaigns.
Entries by Vann Morris
The 2012 Social Media Industry Report asked 3,800 B2B marketers how they utilize social media to grow their businesses. Below is an excerpt from their findings as they relate to getting results through social media, as well as an explanation of how these findings make sense when examined through our current communication climate.
Social media has truly changed how most of us live our lives. Today, more than two-thirds of us are on the internet 15-18 minutes a day, tweeting pictures of our lunches and professing how much we love our significant others. This is because social media allows for immersion, achievement and social motivation, and so does gamification.
We often think of a change as a long and arduous process. But the truth is, it can happen quickly if the change relates to something we find important. And the internet offers that. It allows us to immerse ourselves in another world with the click of a mouse, and to socially interact with people […]
B2B Magazine and Silverpops’ recent webinar, How to Monitor Behavior and Give Buyers What They Want, presented some great tidbits on how to motivate B2B buyer behavior by combining behavior-based messages with psychographic variables.
Appealing to your audience’s self-efficacy can be a strong motivator in influencing their B2B buyer behavior. WhichTestWon.com conducted a great case study that illustrated how to incorporate this concept in your own marketing promotion.
I recently learned that the majority of people who attempt to analyze their research data have no idea how. If you’ve been testing your own target audience and find yourself in the same boat, you may want to re-evaluate your current testing plan.
Social scientists use the word presence to describe how many of us make sense of our online worlds. As with our offline world, we understand our online world as a set of actions we must undertake in order to live within it. This creates a feeling of presence, or a sense of being there.
Scientific research related to human behavior has given us so much information regarding why we do the things we do. However, finding that information, as well as understanding it, may prove difficult for many outside of academia who would like to incorporate this research into their own marketing strategies and campaigns.
The Research: Flow Theory is often described as a state of enjoyment, concentration and involvement in which we direct our attention and energy to a certain act. It’s a theory often used to describe our motivation to do something. It’s unique in that it suggests motivation isn’t always related to concrete rewards; perhaps the very […]