B2B Aware: This Week In B2B Marketing – Surveys & Projections
WEEK OF DECEMBER 5-9, 2011 Year-end always brings analysis of the passing year and planning projections for the new year. This week in B2B marketing we’re sharing our picks for the most compelling content featuring survey results and B2B marketers’ plans for 2012.
Compliments to the bloggers and journalists who continue to keep the B2B marketing community educated with your reports, thoughts and observations.
Tech marketers plan to boost spending next year
- Spending plans for technology marketing appear to be on the rise heading into the new year, with about two-thirds of marketers surveyed saying they plan to spend more in 2012, according to an IDG Research Services report. BtoBOnline
B2B marketers to increase content marketing spending, study finds
- Three-fifths of those surveyed said they plan to increase spending on content marketing in the next 12 months, according to a benchmark report by Content Marketing Institute and MarketingProfs.
IBM survey says CMOs anxious about have digital-marketing
- Many marketing chiefs are lost when it comes to the Web-marketing revolution, according to an IBM survey. Of those polled, 71% said they struggled with the digital “data explosion,” and 68% said they found it hard to adjust to social media changes. CNNMoney.com/Fortune
Trade shows, Web lead B2B marketing efforts, survey shows
- Even as new media platforms proliferate, marketers say they still rely on traditional methods such as trade show participation, according to a Marketing Sherpa survey.
88% of marketers planning to invest in mobile
- Eighty-eight percent of marketers plan to hit the road with mobile programs next year, per an AT&T study. More than 4 in 10 respondents will build or use a mobile application, while 41% will use mobile bar codes. BtoB Magazine
Twitter more popular with B2B marketers but LinkedIn brings more B2B leads
- According to Pardot, 91% of the surveyed group used Twitter, but it ranks behind category leader LinkedIn and blogging in lead generation. Brafton
The Quadrennial Effect: Olympic Games, elections expected to power 2012 ad spending
- U.S. elections, the Olympic Games and the European Football Championship are expected to generate increased advertising spending and lead to overall ad industry growth. NYTimes
What happened in your B2B marketing week that you’d like to share?