How much do I hate hearing, “but I have nothing to say!” when it comes to B2B blogging? Let me count the ways. Aside from it being a crutch we need to stop using immediately, we all have something valuable to contribute to the conversation.
If you are a B2B business, chances are you do in fact have something to say and it is of high value to your prospects. The difficulty lies in expressing what it is you want to say. If you find yourself face-to-face with some serious writer’s block, there are a few things you can do to remedy it:
What are others in the industry saying?
A surefire way for sparking blog inspiration is to check out what other individuals in the industry are talking about. Exploring the different conversations and comments on industry events is a great way for helping you to form your own opinion. Take a stance and let your prospects know not only are you paying attention to what is being said in the industry, but you have an opinion about it as well.
What have you done for your clients lately?
An additional resource to tap into when you find yourself without anything to blog about is the recent work you have completed for your clients. What projects have you completed that have seen excellent results? Are you seeing a trend in the types of projects your clients are asking for due to their common pain points? Consider these questions the next time you find yourself without a topic to blog about.
What do you enjoy outside of work?
Sometimes relating your work to your hobbies is a great way to not only publish a blog post, but publish one with personality and passion. Think about all of the hobbies and activities you enjoy outside of work and consider how they can be related to your recent work. For instance, as a dedicated and sometimes overly obnoxious sports fan, I always try to find a way to relate B2B inbound marketing to whatever sport is in season.
Now that I have given you a few things to think about, you can throw down that “but I don’t have anything to say!” crutch, get out there and write the best damn blog post of your life, champ! If you often find yourself facing writer’s block, how do you work around it? Share with me below.