With the ever-changing marketing landscape, B2B marketers should always be in a learning mode. There’s nothing like a good business book to help you uncover the latest tactics, research, commentary or discussion surrounding our chosen field. It’s important to stay current. Here’s some marketing books that address current topics in B2B marketing. Whether I’ve read, reviewed, or want to read them, I find all these books interesting and containing actionable content.
Brian J. Carroll
The complex sale, a synthesis of consultative, competitive, and team selling, that targets potential buyers for team service solutions, is the norm in today’s B2B environment. In this bestseller, you’ll learn how to target prospects early in the buying process and make the most efficient use of sales productivity and marketing resources.
Lara Fawzy & Lucas Dworski
Publish Date: October 25, 2010
This is the first comprehensive guide to Internet B2B marketing in emerging markets. The authors introduce their proprietary ebocube (“Emerging Business Online”)
approach: a comprehensive, applications-oriented method that covers every stage of the marketing process. Using their framework and methodology, business leaders can implement a low-risk, high-reward business model, penetrate the world’s fastest-growing markets, and create significant value where it never existed before.
David Meerman Scott
This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends. Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube. Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility.
Joe Pulizzi & Newt Barrett
Today, B2B marketers must decode a buyer’s digital body language to understand the roles, information needs, timing, and buying intentions of its largely faceless and elusive target market. Steven Woods helps B2B marketing professionals understand the new dynamics of marketing complex products and services. He walks through the new tools available to buyers, how to read digital body language, and how to respond most effectively to maximize the volume and quality of leads.
Socialnomics-where consumers and the societies they create online have a profound influence on our economy and the businesses that operate within it. Online word of mouth and the powerful influence of peer groups have already made many traditional marketing strategies obsolete.
Brian Solis & Debra Breakenridge
This book shows how to reinvent PR around two-way conversations with traditional and new influencers, bring the “public” back into public relations-and earn a new level of results that just wasn’t possible before now.
This book offers crucial advice and strategies for marketing products and services on today’s social web, with case studies on what really works and what doesn’t. Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.
Brian Halligan & Dharmesh Shah
Chris Brogan & Julien Smith
This book is your guide to a new form of power broker–web natives who trade in trust, reputation, and relationships using tools you may never even have heard of. You will learn what you need to look for in such an agent for your business or how to become one yourself. Trust Agents is your guide to the deep end of meaningful relationships on the web.
Charlene Li & Josh Bernoff
Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Yet another rallying cry to the banner of turning your passion into a career.
Forget the old concept of retirement and the rest of the deferred-life plan-there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, The 4-Hour Workweek is the blueprint.
Sharma Hyder Kaban
Social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the “zen” of social media marketing: how to access all the benefits of social media marketing without the stress!
Lon Safko & David K. Brake
This comprehensive guide shows you how to build or transform your business into a social media-enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.
Provides your team with B2B sales strategies and techniques that will make them more consultative sales professionals. It is a book for the strategic thinker and will enable you to build a world class sales organization.
D. Keith Pigues & Jerry Alderman
Publish Date: August 9, 2010
Without a deep understanding of where and how it creates customer value, a company is blind as to where necessary cuts could and should be made. Filled with case studies, interviews, and solutions from business, operational, and IT leaders, worldwide, Deliver More for Less provides practical and proven guidelines of how leading companies use deep customer understanding to reduce their cost of serving customers and increase revenues.
Chip Heath & Dan Heath
Defining that precise moment when a trend becomes a trend, Malcolm Gladwell probes the surface of everyday occurrences to reveal some surprising dynamics behind explosive social changes. He examines the power of word-of-mouth and explores how very small changes can directly affect popularity.
In this revised and updated edition of Twitter Power, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business. You’ll see how businesses and marketers are building a loyal following among Twitter members, expanding awareness of their product or service, and even handling negative publicity due to angry or disappointed customers. Updated with the latest business applications for Twitter, recent case studies, and other relevant social media info, Twitter Power gives you everything you need to tweet your way to success.
Do you have suggestions for the next Big A List of Marketing Books?