B2B Book Buzz: Big A List of Marketing Books

Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
Brian J. Carroll

The complex sale, a synthesis of consultative, competitive, and team selling, that targets potential buyers for team service solutions, is the norm in today’s B2B environment. In this bestseller, you’ll learn how to target prospects early in the buying process and make the most efficient use of sales productivity and marketing resources.

Emerging Business Online: Global Markets and the Power of B2B Internet Marketing
Lara Fawzy & Lucas Dworski
Publish Date: October 25, 2010

This is the first comprehensive guide to Internet B2B marketing in emerging markets. The authors introduce their proprietary ebocube (“Emerging Business Online”)

approach: a comprehensive, applications-oriented method that covers every stage of the marketing process. Using their framework and methodology, business leaders can implement a low-risk, high-reward business model, penetrate the world’s fastest-growing markets, and create significant value where it never existed before.

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
David Meerman Scott

This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends. Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube. Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility.

First edition previously reviewed by B2B Book Buzz

Get Content Get Customers: Turn Prospects into Buyers with Content Marketing
Joe Pulizzi & Newt Barrett

Previously reviewed by B2B Book Buzz

Digital Body Language: Deciphering Customer Intentions in an Online World
Steven Woods

Today, B2B marketers must decode a buyer’s digital body language to understand the roles, information needs, timing, and buying intentions of its largely faceless and elusive target market. Steven Woods helps B2B marketing professionals understand the new dynamics of marketing complex products and services. He walks through the new tools available to buyers, how to read digital body language, and how to respond most effectively to maximize the volume and quality of leads.

Socialnomics: How social media transforms the way we live and do business
Erik Qualman

Socialnomics-where consumers and the societies they create online have a profound influence on our economy and the businesses that operate within it. Online word of mouth and the powerful influence of peer groups have already made many traditional marketing strategies obsolete.

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
Brian Solis & Debra Breakenridge

This book shows how to reinvent PR around two-way conversations with traditional and new influencers, bring the “public” back into public relations-and earn a new level of results that just wasn’t possible before now.

eMarketing Strategies for the Complex Sale
Ardath Albee

Previously reviewed by B2B Book Buzz

The New Community Rules: Marketing on the Social Web
Tamar Weinberg

This book offers crucial advice and strategies for marketing products and services on today’s social web, with case studies on what really works and what doesn’t. Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

Inbound Marketing: Get Found Using Google, Social Media, and Blogs
Brian Halligan & Dharmesh Shah

Previously reviewed by B2B Book Buzz

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
Chris Brogan & Julien Smith

This book is your guide to a new form of power broker–web natives who trade in trust, reputation, and relationships using tools you may never even have heard of. You will learn what you need to look for in such an agent for your business or how to become one yourself. Trust Agents is your guide to the deep end of meaningful relationships on the web.

Groundswell: Winning in a World Transformed by Social Technologies
Charlene Li & Josh Bernoff

Previously reviewed by B2B Book Buzz

Crush It!: Why NOW Is the Time to Cash In on Your Passion
Gary Vaynerchuk

Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Yet another rallying cry to the banner of turning your passion into a career.

The 4-Hour Workweek, Expanded and Updated : Escape 9-5, Live Anywhere, and Join the New Rich
Timothy Ferriss

Forget the old concept of retirement and the rest of the deferred-life plan-there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, The 4-Hour Workweek is the blueprint.

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Sharma Hyder Kaban

Social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the “zen” of social media marketing: how to access all the benefits of social media marketing without the stress!

The Social Media Bible: Tactics, Tools, and Strategies for Business Success
Lon Safko & David K. Brake

This comprehensive guide shows you how to build or transform your business into a social media-enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.

Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale
Rick Page

Provides your team with B2B sales strategies and techniques that will make them more consultative sales professionals. It is a book for the strategic thinker and will enable you to build a world class sales organization.

Winning with Customers: A Playbook for B2B
D. Keith Pigues & Jerry Alderman
Publish Date: August 9, 2010

Without a deep understanding of where and how it creates customer value, a company is blind as to where necessary cuts could and should be made. Filled with case studies, interviews, and solutions from business, operational, and IT leaders, worldwide, Deliver More for Less provides practical and proven guidelines of how leading companies use deep customer understanding to reduce their cost of serving customers and increase revenues.

Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath & Dan Heath

Previously reviewed by B2B Book Buzz

Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell

Defining that precise moment when a trend becomes a trend, Malcolm Gladwell probes the surface of everyday occurrences to reveal some surprising dynamics behind explosive social changes. He examines the power of word-of-mouth and explores how very small changes can directly affect popularity.

Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time
Joel Comm

In this revised and updated edition of Twitter Power, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business. You’ll see how businesses and marketers are building a loyal following among Twitter members, expanding awareness of their product or service, and even handling negative publicity due to angry or disappointed customers. Updated with the latest business applications for Twitter, recent case studies, and other relevant social media info, Twitter Power gives you everything you need to tweet your way to success.