B2B Marketing Word on the Street: Doer

This Week’’s B2B Marketing Word on the Street is: DOER

On the wall across from my desk, two images look back at me from inside their frames. They’’re old gifts, one from each of my parents, that give me positive encouragement each day.

The sketch reminds me that, no matter how hard my day gets, I need to hang on.The first, on the top, is a colorful sketch of a cowboy riding a red bucking bronco. Although his hat’’s been tossed from his head, and the horse is a good six feet in the air, the cowboy appears to have things under as much control as possible. Down by an old cow skull on the desert sand in the corner is a message: “For William, by Daddy.”

I remember the night my dad drew this sketch, even though it was more than 50 years ago. Sadly, he was killed not long afterward in a car accident, so it’’s special for many reasons.

Below the cowboy sketch is the second item, a quote in calligraphy from Theodore Roosevelt, entitled “The Doer,” which sits with a red mat in a simple wooden frame. I think my mom found it in a garage sale 25 years ago and thought of me. This was in the early years of starting my B2B marketing agency, and the gift couldn’’t have come at a better time. I can’’t tell you how often I’’ve looked at that famous quote: ““It is not the critic that counts”…” and either grunted, groaned, or grinned, depending on what business or marketing challenge I was facing, or had just overcome. If anyone ever personified the message of ““The Doer”,” it’’s my mom. She was a working mother, a nurse with a career that spanned decades. Now retired, she still stays busy, even busier than me,– with volunteer work, painting and gardening.

A daily reminder to stay proactive, in B2B marketing and life in general.So what do these two framed items have to do with each other, and what could they possibly have to do with you? Aside from the fact that they look like they belong together, here’’s what I see:

1.) When running a business (or riding a bronco), try to keep your cool. Everything is not always under your control, no matter how much you want it to be. Things will settle down eventually, and the excitement is half the fun.

2.) Get things done. Be enthusiastic and devoted in your drive for success. Be willing to risk failure, but never neglect to learn from it. Wear your scars proudly and dare greatly. “Your place will never be with those cold and timid souls who know neither defeat nor victory.”

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