B2B Word on the Street: Now

This Week’s B2B Word on the Street is: NOW, more than ever.

Don’’t let lower budgets cause you to miss out on an important marketing opportunity.

As a B2B marketing agency, MLT Creative has a lot of experience helping our clients position their brands, tell their story and sell their products and services. Without exception, our most successful case studies are those in which we had the clearest understanding of, –and empathy for –our clients’ business, customers, and prospects.

Considering the current state of the economy, I’’d be willing to wager that few of your business customers and prospects are brimming with confidence or operating under normal conditions.

In years past, you’’ve probably invested a fortune to earn a position as a “strategic partner” with your customers, and you’’ve made the same promise to your prospects.

With marketing budgets tightened and less frequent opportunities to convey messages to your target audience, you could be risking that investment if you sit silent. While the crickets are chirping, you fall out of sight and out of mind, and all your competition has to do is whisper in your customer’s ear.

Now, more than ever. That’’s the position to have right now. Demonstrate to your customers and prospects how your products and services will help them survive and succeed. Sure, you’’ll need to have a creative strategy and a marketing message that’’s meaningful, memorable and actionable, but that’’s where we can help.

Now, more than ever, you can count on MLT Creative as your idea launch pad.

Music video by John Mellencamp performing “Now More Than Ever”. (C) 1992 John Mellencamp under exclusive license to the Island Def Jam Music Group.

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