A trophy for the best b2b marketing blogs

The 23 Best B2B Marketing Blogs of 2016

Continual learning is indispensable to successful b2b marketing. The landscape is changing so quickly that as Jay Baer so poignantly said: “If you stop learning you die. Period.” Blogs are a great way to keep that learning process going and to stay up to date on the b2b marketing industry. With this in mind, these are my top 23 b2b marketing blogs of the year.


HubSpot – Possibly the largest marketing blog around, posting multiple blogs a day on all things marketing. While blogs are usually written by lower level employees, it’s a great place to go to find helpful tips and tricks from a company that has helped revolutionize marketing as we know it. Topics range from random to really practical.

Convince and Convert – Led by marketing wise man and master of content Jay Baer, the Convince and Convert team produces an incredibly high quality blog. Check out Jay Baer’s books and podcasts as well.

Econsultancy – Similar to HubSpot, Econsultancy covers a large range of subjects and features a lot of different contributors. It’s usually pretty research focused.

Duct Tape Marketing – Great marketing advice from John Jantsch for small businesses.

Ideas@Work (you’re here!) – our goal is to help you stay up to date and in the know on all things b2b marketing; I dare say we do a pretty dang good job :).

{Grow} – Probably the most community oriented blog out there, Mark Schaefer and his team never cease to make you think with his posts on all things marketing. He was one of the first experts on content marketing and social media. He’s written books and has a great podcast as well.

MarketingProfs – Headed up by Ann Handley, MarketingProfs is a hub for marketing wisdom of all kinds.

Brandsavant – The thoughts and musings of market researcher and head of Edison Research Tom Webster. Tom also happens to be the cohost of {Grow}’s podcast: The Marketing Companion. Tom’s skill at interpreting statistics is matched only by his abilities as a writer and storyteller.

Seth Godin – This blog isn’t going to give you tips on how to implement your daily marketing tasks, but it does feature short inspiring posts that will make you think. Seth has written countless bestsellers.

The Sales Lion – is headed up by the ever innovating Marcus Sheridan. Marcus rose to fame as one of the first HubSpot Partners and has sense become an expert on inbound and content marketing. His blog features lots of helpful tips and tricks. He also has multiple podcasts.

TopRank – a digital marketing agency led by Lee Odden, TopRank pumps out content at a rate only topped by blogs like HubSpot. TopRank likes to keep it’s posts short and practical.


(Somewhat) Content Marketing Focused

QuickSprout – Only one of Neil Patel’s many companies (others include CrazyEgg and Kissmetrics), QuickSprout’s blog is the poster child for (very) long form content. Each post goes into incredible depth on some aspect of content marketing with a healthy dose of social media and SEO.

Content Marketing Institute – One of the first companies solely focused on content marketing, CMI’s blog gives you tons of great insights on how to do content marketing more effectively. They also publish yearly research reports on content marketing that are definitely worth checking out.

CopyBlogger – Another oldy and goodie, Copy Blogger is chock full of great advice on blogging and content marketing. Check out their podcast as well.

Contently Content Strategist – A content marketing platform that also happens to have a killer blog on content marketing. Go give it a read.


SEO/SEM Focused

Moz – headed up by Rand Fishkin, Moz has become one of the dominant voices in SEO/SEM. Their blog is a great place dive into the world of search engine marketing and optimization. Also, check out Rand’s Whiteboard Friday, it’s a great way to stay up to date with today’s best practices.

Search Engine Land – the sibling of Marketing Land, SEL is right up there with Moz as an authority on SEO/SEM.

Search Engine Journal – primarily focused on SEO/SEM, but also featuring content on social media marketing and content marketing. A great place to go to see how SEO/SEM relates to other marketing disciplines.


Social Media Marketing Focused

RazorSocial – led by Ian Cleary, it’s primarily known as a social media blog, but it also has incredibly helpful information on all aspects of marketing.

Buffer – One of the best social publishing platforms, and also has an incredible blog. These guys never post anything that’s not great.

Social Media Examiner – A great place to stay up to date on the ins and outs of social media marketing.



Unbounce – THE authority on conversion optimization. Their blog never strays from this topic, but somehow never gets boring or repetitive.

Vero – One of the most important, but least blogged about marketing topics: email marketing. Vero is a great place to build or hone your email marketing skills.

Kissmetrics – while it leans more B2C, Kissmetrics still has a lot of application for B2B. It’s a blog mostly about marketing measurement and metrics. A great place to hone your data analyzation skills.


Need a great way to keep up with all these blogs? If you haven’t already checked out Feedly, don’t wait any longer. It’s an RSS reader that allows you to see new posts from all your favorite blogs in one place.


An Introduction to B2B Blogging

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