Inbound 2015 is right around the corner. I’m planning to be in Boston for this global inbound marketing conference and it will be my first time attending. This is a pretty exciting timewhether you’re an INBOUND newbie like me, or you’ve been attending faithfully for years.With over 250 speakers, preparing can be overwhelming. For the past few days I’ve been going through the agonizing task of choosing which sessions to go to, and which ones I’ll have to let go of (It’s so hard!). The task is only made worse by HubSpot’s frustrating habit of shifting the speaking schedule around every day.
With all this in mind, I would like to put my painstaking planning ponderings to use and share with you…
The speakers I’m most excited about at Inbound 2015.
Tuesday, Sept. 8th
Seth Godin (6:00 pm – 7:00 pm)– This man needs no introduction. With 18 International Best Sellers, in my opinion, he might be the most influential marketer around. Lucky for us he’s one of the key notes so there’s nothing else going on during his talk. Looking forward to this one; a great way to open up a conference.
Wednesday, Sept. 9th
Sonia Simone (10:30am – 11:15am) – She’s one of Coppybloggers infamous blog-inators. Also she has pink hair. She’ll be presenting on how social media and content marketing work together – a very useful topic for marketers and one she has a lot of expertise in.
Craig Miller (10:30am – 11:15am) – He’s the CMO of Shopify that grew it 1,000 % in 3 years. No matter who you are, that’s nothing to scoff at. Check out this podcast to hear how he did it. Fittingly he’ll be talking about Ecommerce.
Oli Gardner (11:45am – 12:30pm) – The CEO of Unbounce. Unbounce is the leading authority on conversion optimization. His talk on the four factors of conversion optimization should be incredible. Learn how to get your website viewers to unbounce.
Dr. Carmen Simon (11:45am – 12:30pm) – She is a “cognitive neuroscientist” at Rexi Media, and she helps business people understand how to stick out from the crowd. She’ll be presenting on “The Neurosciense of Memorable Content.”
Brian Halligan and Dharmesh Shah (2:45pm – 4:15pm)– These guys are why Inbound (the conference and the concept) is even a thing. Also a keynote presentation, you won’t want to miss this.
Michael King (4:45pm – 5:30pm)– one of the gods of SEO, this guy has been around the block. He founded iPullRank and he’ll be talking about technical marketing and how to stay ahead of the curve.
Thursday, September 10th
Aziz Ansari (9:00am – 10:00am)– Parks and Rec. funny guy, stand up comic, author… marketing guru? Whatever, I’m sure whatever he talks about will be incredible. Also, another keynote.
Brian Clark (10:30am – 11:15am) – He started Coppyblogger. He’s a writer, a blogger, a marketer, an influencer. Yep, he’s the man. He’ll be talking about happiness for a mere 12 minutes. What’s not to like?
Darren Rowse (10:30am –11:15am)– Not just another professional blogger, he’s THE Problogger. He is possibly one of the most recognizable names in blogging. He’ll be talking about the habits of “lucky” people, and how to get lucky yourself. He’ll also be talking for 12 minutes right after Brian and in the same room.
Chris Brogan (10:30am – 11:15am)– top social media and blogger influencer guy, New York Times Best Selling author – this guy is all over the web. Go ahead and cross it off your bucket list and hear him speak. His talks are always hilarious and informative.
Victor Milligan (3:45pm – 4:30pm)– He’s the CMO at Forrester, and he’ll be talking about how to be more customer focused – something we could all get better at.
Friday, September 11th
Paul Roetzer (10:30am – 11:15am) – The founder and CEO of PR 20/20. He wrote the book on how to structure and build a marketing agency (The Marketing Agency Blueprint).
Michael Steltzner (11:45am – 12:15pm)– The founder and CEO of Social Media Examiner, he’ll be showing us how to measure our social presence with Google Analytics.
Pamela Vaughn (12:45pm -1:30pm)– She’s a lesser known name, but she spearheads HubSpot’s blog and is doing an excellent job (HubSpot’s blog is the #1 marketing blog in the world). She will be speaking about how you can make old blog content work for you.
There are tons of incredible speakers coming to Inbound 2015, these are the ones that I am most excited about. As Steve Garfield says in his blog post, “5 Ways to Select Sessions for Inbound 2015“, there are a few different ways to create your schedule:
1) by speaker: simply go see the speakers you are most interested in.
2) by topic: go to the talks that are of the most interest to you
3) by location: choose talks that are close together so you don’t have to walk too far
4) follow the crowd: let yourself get pulled by the current towards the most popular thing happenning at the moment.