Brilliant Marketers at BtoB Magazine’s NetMarketing Breakfast
BtoB Magazines NetMarketing Breakfast in Atlanta
For the tenth year, BtoB Magazine hosted the NetMarketing Breakfast, this time, at Atlanta’s Four Seasons hotel. The annual major market tour, which presents panels of B2B marketing executives from regional corporations, never disappoints with digital marketing case studies. Moderated by the affable bureau chief, Christopher Hosford, the panel included four senior marketing executives from enterprise organizations. Here are some bite-size takeaways from the breakfast:
Tara Bianco, Director of Marketing, SPX Corp
- Utilizing QR codes, to mixed reviews globally
- Also looking at Google Goggles
Nicole Lipson, Senior Marketing Manager, Georgia-Pacific Gypsum
- Digital space provides a place to be creative and smart
- Architects use Flickr to display images of building projects
- Instead of an inbound model, we try to contribute where our customers are online
- Uses Dodge Analytics for monitoring
- Sees potential for using QR codes on packaging in retail
Liz McClellan, Senior Director of Marketing, Sage Software, Inc
- Laser focused on customer experience at every touch-point
- Waiting to see evidence of possible return on social media
- Likes Pardot and Meltwater for monitoring
- Accounting expert is blogging on the topic because of her ability to speak the lingo use SMEs as evangelists
Rachel Spasser, Vice President of Marketing, Ariba, Inc.
- Has 20,000+ members in LinkedIn group. There is a core group of non-Ariba participants who help keep the conversations moving. This core group meets monthly.
- Leverages blog content for website visits
- Pushing visitors away from the blog and into exchange
