How can you make digital B2B Marketing Touchpoints truly sensational?
See (and feel) SenseAtional for yourself.
We recently were awarded the opportunity to conceive and design a printed “kit” to demonstrate, explore and showcase an amazing new printing technique for one of our long-time partners, Bennett Graphics in Atlanta.
The technique is called “SenseAtional, ” and it is that and more. It consists of tactile enhancements and foils that are applied to digitally printed designs. They’re polymers that are applied in various thicknesses from super glossy to differently textured enhancements in ways you have never seen, or felt, before. Both the gold and silver foils are elegant, versatile and can achieve effects that would have been too cost restrictive in the past even to consider.
We designed a wish book “kit” that would push this technology to the limits of its capabilities and get the creative wheels turning for Bennett’s audience of designers, marketers and communication departments. The kit has a combination of various style images and graphics along with some of my personal photography work to help illustrate the wide range of endless possibilities this technology offers. Bennett’s team are thrilled with the final piece and the many new opportunities and interest it has already delivered.
Describing it is tough, so we included a few photographs and detail images to try and give a better sense of the experience. The only true way to “get it” is to see and feel it first hand, but more about that later.
Add a SenseAtional Splash to Drip Campaigns, Sales Collateral, Digital Direct Mail, and Event Marketing materials
The big news is what this means for using print to reach your audience in new ways that will gain attention immediately. The ability to digitally enhance and personalize your design with foil accents and tactile expressions, quickly and in small quantities, is a game-changer. It tangibly demonstrates how print is not dead and can still be an integral part of any digital marketing campaign. Using print that grabs attention in this way, paired with sound marketing outreach in other areas, offers a creative method to reach and captivate an audience with your message.
If you have a new service or product that needs a creative focus or custom B2B photography to tell its story, contact us for a no-obligation discussion.
If you’re interested in learning more about SenseAtional and how it could “elevate” your marketing program’s printed outreach, contact Bill Gillespie at Bennett Graphics for all of the details and samples.
