A shark attacking a b2b marketer.

Can You Survive Without Inbound Marketing?

Even though Inbound is extremely successful in the b2b space, there are still naysayers out there that aren’t fully buying into it. Remaining on the fence, or just failing to have a comprehensive strategy is becoming increasingly expensive. The question isn’t so much whether inbound is right for you, but if you can afford to keep ignoring it. If you’re still an inbound naysayer, or on the fence, this blog is for you.

The following stats are from HubSpot’s State of Inbound Report.

85% of marketers use inbound marketing today.

If you’ve never heard of inbound, or think that it’s a trendy new technique that you can ignore, it’s time to wake up. Inbound isn’t just a fun new trend, it’s a concept that’s transformed the way businesses and their customers interact. The way people buy and sell has changed. If you don’t change with it you will be left behind.

It’s not enough to just enough to mess around on social media and write some blogs. With 85% of marketers using inbound, you have to develop a comprehensive inbound strategy and make sure you differentiate yourself against your competition.

in 2014, more than twice as many businesses cited inbound
(45%) as their primary source of leads versus outbound (22%).

Not only are the vast majority of marketers using inbound tactics, but inbound tactics are producing more results than outbound tactics. If you don’t use inbound marketing successfully, you will be generating less leads than 85% of marketers out there.

outbound leads cost 2.7 x more than inbound leads.

If you don’t use inbound, not only will 85% of marketers have more leads than you do, you will be spending almost three times more per lead than they do.

Mid sized companies that use inbound marketing have larger marketing budgets.

If you are a mid sized business, you will have less money to spend on that pricey but puny lead list.

Don’t get beaten by 85% of marketers. Invest in inbound marketing right now and attack that learning curve. Is it too much for you? Not seeing the ROI you expected? Give us a call, we’d be glad to help you out.


Inbound Marketing 101: 5 Keys to Generating Leads on Your Website

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