Is Inbound Marketing Fact or Fiction?

Is B2B Marketing Based on Fact or Fiction?

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Four Tips I Learned Through Customer Discovery

Wondering why your latest expensive and time-consuming marketing campaign generated less leads than expected? Maybe it’s time to embrace inbound marketing and pay attention to the data.

Too often, marketing executives believe their own institutional fiction. They spend too much time getting consensus from corporate executives to embrace their inward view of the world, a fabricated and fictional view of their customer’s day-to-day. I admit, it tells a good story and sounds convincing. Yet, thousands of dollars later and with the clock ticking, your campaign launched and here you are…with your two leads. Ugh. Read more

Inbound 2016 Club Inbound

Inbound 2016: Everything You Need To Know

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The Inbound conference. It’s an annual marketing(ish) conference that HubSpot puts on every year that attracts thousands of people every year. Going to a conference like this is no small endeavor, and needs to be seriously considered and prepared for. This post will give you everything you need to decide if this conference is for you, and to prepare to get the most out of it.

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Two contrasting landscapes representing b2b and b2c buyers

B2B Buyers Vs. B2C Buyers And Why You Should Care

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We talk about “b2b” a lot at MLT Creative. All of our posts on this blog have to do with some aspect of b2b marketing. But what really is b2b marketing and how is it really different than “b2c marketing?” In this post, I’ll discuss the differences between b2b and b2c and why these distinctions really matter.

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social media management tools

16 Killer Social Media Management Tools

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Social media management has risen to become a major focus area for marketers. Irrespective of the size of a company, it is important to have an active presence on various social media platforms. It is equally essential to know how to manage them efficiently and make the most of their benefits and features.

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A desk with tools representing google marketing tools

Google’s Suite of B2B Inbound Marketing Tools

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Google has a lot of free tools for marketers to use. This is hardly a secret; many marketers are aware of their tools and use a hand full. But there are a lot out there, some of which you may not have heard of, or aren’t using to the full potential. This post will show you all of Google’s tools that are useful in b2b inbound marketing.

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email marketing certification

HubSpot Email Marketing Certification: What You Need To Know

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HubSpot is back at it again with another marketing certification. This time it’s on email marketing. In this article, I’ll tell you who can benefit from getting this certification, what the classes contain and what you need to do to pass it.

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A local city neighborhood. A place for local SEO.

Finding Local Search Satisfaction in The B2B World

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Local SEO. It’s not new, but it doesn’t get much air time in the b2b community. The most obvious beneficiary of local SEO is the mom and pop/brick and mortar store looking to finally glean some business off the interwebs. But, these aren’t the only businesses that need to be optimizing their websites to show up in local search results. In this post I’ll outline some ways that local SEO can benefit a b2b business, and give you some ways to optimize your b2b site for local search.

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An artsy painted looking social like icon.

Social Media News You Should Know About

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Social media is always changing. This post details some of the most important social media news and updates for the b2b space. Specifically, this post will look at Twitter, Facebook and Linkedin.

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A bunch of books b2b written with a b2b style guide.

How To Create a Writing Style Guide For Your B2B Business

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Creating a trustworthy and consistent voice throughout all your marketing touch points is incredibly important. If your company is creating content on consistent basis (which it should) then at some point, you will need an editorial style guide. This post will cover why you need one, what a good style guide looks like and some places to get free style guide templates.

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All people are human. The Clarkston House Project - www.allpeoplearehuman.com

Beyond Marketing: A Global Cause Right In Our Backyard

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On this blog, we try not to talk about ourselves, but today we’re making an exception for a cause that we are excited to stand beside. Or, more accurately, that we’re excited to stand beside us: The Clarkston House Project has moved right next to MLT’s office buildings. This project is aimed at meeting the unique needs of this neighborhood in a practical way. Here’s what’s going on and why you should care…

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