Does your consumer want to break-up?

When I saw this video at a recent American Marketing Association meeting, it was evident that the relationship between the marketer and the consumer has changed and continues to change at an exceedingly marked rate.

• Is it time to reassess your relationship with your customer?
• Are you listening? Do you go to the places your customer goes?
• Are you providing what your customer really needs?

Answer these questions or your customer may leave you at the table.