What Facebook’s Newest Changes Mean to B2B Marketing

On Thursday, March 7th 2013, Facebook announced plans for a News Feed overhaul that will be implemented over the coming weeks. The redesign aims to make the News Feed a more seamless and dynamic function that will focus on highlighting the content. As a B2B marketer, it is important to take note of these changes in order to alter your strategy accordingly.

A facebook likeSome of the News Feed changes that will affect B2B marketing include:

  • A stronger emphasis on visual content: Mark Zuckerberg stated that nearly 50 percent of the items shared on the News Feed today are visual, which is one of the driving forces behind altering the News Feed to make this type of content stand out more. Photos will be highlighted in a much more dynamic and centralized manner.
  • A choice of feeds: One other major change to the News Feed is the new ability to sort the News Feed by subject choice. Users will be able to receive News Feed updates in various streams such as, Friends Feed, Music Feed, Photos Feed, and Following Feed. These new segmented News Feeds are designed to give users more control over the content they are receiving.
  • A more collective design across all platforms:Giving users the same Facebook experience—whether it is on a tablet, mobile device or desktop— is also a significant change to the News Feed. The goal is to make the Facebook experience as seamless as possible from one device to the next.

The changes to the News Feed mean that as a B2B marketer, it is more important than ever to pay attention to the quality of the content you are posting as well as to the frequency.

As a B2B marketer, how will you be changing your Facebook strategy to make the most of these News Feed changes? Share with us!

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