So there are a lot of blogs, articles, and ebooks out there with tips for marketing. There’s so much of this content floating around on the internet that the marketing how to article many times has little more importance than your mom’s latest cat video. And like her cat video it probably won’t translate to your companies bottom line.
So what’s the deal with MLT’s new ebook? Can it really help you use your social media to attract leads? Does it really matter to your bottom line? Let’s see:
MLT’s ebook: How to Use Social Media to Find New Leads doesn’t just cover one social network, but a handful of social networks that are particularly friendly to b2b marketing: Twitter, Facebook, LinkedIn, Pinterest, and Google+
It provides blanks for you to fill out so that you don’t just skim through the ebook like any other product, but it forces you to think about how you might implement its strategies.
Unlike a how to guide that only focuses merely on establishing a presence, this ebook (like the title suggests) focuses on finding leads: the gold at the end of the social media marketer’s rainbow. Unlike the nebulous goal of “establishing a presence” finding leads is measurable and contributes to your company’s bottom line.
This guide is built on the use of keywords. If you are unfamiliar with keywords and their value to digital marketing you can change that now. Click this guide to keywords. If you do know about keywords and have been using them in your marketing strategy, you can apply what you know about keywords to engage with social media in ways that will help you find leads like never before.
As someone who is new to social media marketing, this ebook is a great look into a side of social media marketing that I am not very proficient at. That is the side where you engage with people in smaller groups, or one on one in a way that attracts them to your business. This kind of social media marketing requires more finesse and know-how than blasting content and thanking people for the occasional retweet or follow. It turns social media into a cocktail party where you not only maintain a presence and look cool, but also engage people as people. All 7 steps guides aside, you attract people by being informed and treating them like people. When you attract people you find leads, and leads provide the almighty dollar.
This ebook has made me rethink the way I do social media marketing. Give it a look and see if you can learn something too.