17+ Free Ways to Create More Visual B2B Marketing Content

Our brains process visual content 60,000 times faster than text and 90% of the information transmitted to the brain is visual. Those are some pretty incredible statistics that argue for increasing the amount of visuals in your B2B content marketing strategy. The good news is that you don’t need to spend a fortune to do it. If you’re working with a limited budget, you should know that there are plenty of places online where you can find (or create) free visual content.

visual b2b content marketingNeed some photography?

Stock photos look so, well, boring. However, it’s not always simple to find interesting, relevant images that are in the public domain and available for commercial use. So, let me make it easy for you. Here are just a few of the more noteworthy resources for images with no use restrictions.

  • Gratisography offers original photography by Ryan McGuire, who has an additional website showcasing his ‘whimsical art’ that is, in fact, quite whimsical.
  • MorgueFile is a searchable reference of free high-resolution digital images.
  • New Old Stock has vintage photos from public archives, many of which are in black and white.
  • Picjumbo has many images available for free download, or you can choose a premium subscription for $6/month.
  • Pixabay offers free photos, vector graphics and illustrations.
  • Unsplash offers photos on their website that are free to download.

You can also get images delivered to your inbox automatically!

I know, you’re busy. B2B marketers usually are. But you don’t have to spend hour after hour searching for the perfect photos to use in your campaigns. Just sit back and let them come to you and then save them to create your own image library.

  • Death to the Stock Photo sends out a pack of ‘modern, stylized’ photos monthly to subscribers.
  • Little Visuals offers a subscription service that will email you 7 free images every 7 days.
  • Unsplash also has a subscription service that delivers 10 free photos every 10 days.

(And once you find that perfect photo, here’s a free image editor!)


How about some infographics?

Did you know that high quality infographics are 30x more likely to be read than text articles? Got data? Make an infographic out of those stats!

  • Infogr.am makes it easy to create infographics. Choose from 30 chart types and edit your data with a built-in spreadsheet. You can save it as a PNG or PDF that you can publish online or share on your social network. There’s also a password feature to protect sensitive data.
  • Easel.ly is an online infographic platform with thousands of templates and design objects that you can use.

Looking for something different?

Photos and infographics definitely have their place. However, you might want to do something that will help your business stand out from the crowd. There’s always YouTube, but if you want to go in a different direction, you can.

  • Powtoon lets you create explainer videos, product demos and more.
  • Canva is an online graphic design platform that is very easy to use. They offer templates for blog graphics, presentations, Facebook covers, flyers and more. Create designs that you can use online or for print.
  • PicMonkey is another picture editor tool that allows you to touch up pictures from scratch.
  • Slidely lets you create videos from photos as well as photos or collages from videos. And there’s an app!
  • Place.it is an excellent product placement tool. Choose your placeholder background, such as an iPhone, laptop or iPad, upload an image and there it is! The free resource has limited functionality, but if you’re a B2B blogger, they offer a program that offers full access to Placeit Pro at no cost.
  • Paper by FiftyThree is an ipad app that allows you to draw and sketch with your finger. Interact with the community of users on their platform Mix.

So, there you have it. Proof that you don’t need a big budget to add visual content and increase engagement. Need more free images? Check out this monster list: Free Stock Photos: 73 Best Sites To Find Awesome Free Images.


How to Create Relevant Marketing Content for B2B Marketing

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