Get More Media Exposure with this Online Tool

/by

Looking to garner press exposure for your business? Peter Shankman’s daily newsletter, “Help a Reporter Out,” can help make your business a media darling. Each day thousands of subscribers receive three emails with anywhere from 15-30 queries from reporters looking for sources and quotes from industry experts.

Get More Media Exposure with this Online ToolDon’t limit your query responses to the business and finance section. Peruse the other topics for queries relating to personal issues, like recreation, health and fitness or parenting. Also consider these journalists’ requests for sources for other staff members as well. Any mention of your company name in the press will support your overall marketing efforts. Perhaps 15 minutes of fame for your business will nudge a slow-moving prospect.

Consider advertising within the newsletter for exposure directly to the media elite who use this service every day.

You can also follow Peter Shankman on Twitter for more urgent journalist requests @skydiver.

You might also like
b2b buyer's journeyScientific Research: Motivating B2B Buyer Behavior
How Effective is Inbound Marketing? infographicHow Effective is Inbound Marketing? [Infographic]
talking past b2b customersNew Study Shows That Most B2B Marketing is Talking Past Customers
not new iconNewer Is Not Always Better in B2B
A bipolar b2b marketerHuman Behavior and Multiple Identities in B2B Marketing
Which Test Won? An Anne Holland Publication logoApplying Science to B2B Marketing and Online Testing
You vs. ThemB2B Buyer Personas: YOU versus THEM
an open door in b2b marketingFoot in The Door: Getting B2B Prospects to Make a Big Leap By Starting Small